Fresh Express Organic Consumer Insights

Who buys Fresh Express Organic? A Fresh Express Organic consumer is generally very high income, African American, and senior age. Fresh Express Organic consumers are more likely to purchase Fresh Express Organic during larger pantry stocking trips. Brands such as Boars Head, Almond Breeze, and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

Fresh Express Organic Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.6%
Total Basket $ (median)
$52.94

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fresh Express Organic Consumer Demographics

demographic
index
Female
100
Male
104
<24
84
25-34
100
35-44
94
45-54
105
55-64
106
65+
146
African American
133
Asian
112
Caucasian
96
Hispanic
108
demographic
index
Has Kids
89
No Kids
124
- $20k
72
$20k-40k
84
$40k-60k
100
$60k-80k
102
$80k-100k
94
$100k-125k
112
$125k +
133
No College
62
College
101
Adv. Degree
139

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Fresh Express Organic Basket Affinity & Size

brand
basket affinity
Boars Head 7.6x
Almond Breeze 6.9x
Perdue 6.7x
Sargento 6.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
395

Where is Fresh Express Organic Purchased?

channels
index
Club
0
Dollar
1
Drug
1
Food
296
Gas & Convenience
5
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.6x
Boars Head 1.5x
Breyers 1.5x
Sabra 1.5x

How Did They Pay?

method
index
Cash
86
Credit
121
Debit
91
Food Stamps
77

When is Fresh Express Organic Purchased?

day of week
Sun
20.7%
Mon
15.3%
Tue
12.9%
Wed
12.0%
Thu
11.3%
Fri
12.3%
Sat
15.5%
time of day
Morning
13.8%
Noon
16.5%
Afternoon
36.5%
Evening
28.6%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fresh Express Organic consumers purchase?

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Why do Fresh Express Organic consumers try new brands?

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Where do Fresh Express Organic consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fresh Express Organic Target Market

Arrow and target

Who actually buys Fresh Express Organic? Do these consumers match the intended target market of Fresh Express Organic?

Thought bubble

What motivates the target market to purchase Fresh Express Organic?

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What other target market should Fresh Express Organic look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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