Fresh Express Organic Consumer Insights

Who buys Fresh Express Organic?

A Fresh Express Organic consumer is generally very high income, African American, and senior age. Fresh Express Organic consumers are more likely to purchase Fresh Express Organic during larger pantry stocking trips. Brands such as Boars Head, Almond Breeze, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Fresh Express Organic Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.6%
Total Basket $ (median)
$52.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fresh Express Organic Consumer Demographics

demographic
index
Female
100
Male
104
<24
84
25-34
100
35-44
94
45-54
105
55-64
106
65+
146
African American
133
Asian
112
Caucasian
96
Hispanic
108
demographic
index
Has Kids
89
No Kids
124
- $20k
72
$20k-40k
84
$40k-60k
100
$60k-80k
102
$80k-100k
94
$100k-125k
112
$125k +
133
No College
62
College
101
Adv. Degree
139

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Fresh Express Organic Basket Affinity & Size

brand
basket affinity
Boars Head 7.6x
Almond Breeze 6.9x
Perdue 6.7x
Sargento 6.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
395

Where is Fresh Express Organic Purchased?

channels
index
Club
0
Dollar
1
Drug
1
Food
296
Gas & Convenience
5
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.6x
Boars Head 1.5x
Breyers 1.5x
Sabra 1.5x

How Did They Pay?

method
index
Cash
86
Credit
121
Debit
91
Food Stamps
77

When is Fresh Express Organic Purchased?

day of week
Sun
20.7%
Mon
15.3%
Tue
12.9%
Wed
12.0%
Thu
11.3%
Fri
12.3%
Sat
15.5%
time of day
Morning
13.8%
Noon
16.5%
Afternoon
36.5%
Evening
28.6%
Late
4.6%

Get More Fresh Express Organic Data

Contact us for the latest Fresh Express Organic consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Fresh Express Organic consumers switch to?

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Why do consumers stop buying Fresh Express Organic products?

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Which retailers do Fresh Express Organic shoppers prefer to shop at?

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What motivates consumers to try Fresh Express Organic products?

Research the Fresh Express Organic Target Market

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Who actually buys Fresh Express Organic? Do these consumers match the intended target market of Fresh Express Organic?

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What motivates the target market to buy Fresh Express Organic?

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What other target market should Fresh Express Organic look at?

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Which other brands have a similar target market?

About Our Fresh Express Organic Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.