Fresh Food Concepts Consumer Insights

Who buys Fresh Food Concepts? Fresh Food Concepts consumers are generally slightly higher income, Caucasian, and senior age. Fresh Food Concepts consumers are more likely to purchase Fresh Food Concepts during larger pantry stocking trips. Brands such as Sabra, Generic Pma, and Vlasic also tend to be purchased in the same trip. Sample consumer insights data below.

Fresh Food Concepts Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.5%
Total Basket $ (median)
$76.79

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fresh Food Concepts Consumer Demographics

demographic
index
Female
100
Male
98
<24
131
25-34
67
35-44
99
45-54
116
55-64
146
65+
148
African American
89
Asian
64
Caucasian
108
Hispanic
70
demographic
index
Has Kids
89
No Kids
124
- $20k
100
$20k-40k
92
$40k-60k
99
$60k-80k
108
$80k-100k
112
$100k-125k
95
$125k +
93
No College
94
College
102
Adv. Degree
99

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Fresh Food Concepts Basket Affinity & Size

brand
basket affinity
Sabra 10.4x
Generic Pma 7.2x
Vlasic 7.1x
Birds Eye Steamfresh 7.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
424

Where is Fresh Food Concepts Purchased?

channels
index
Club
342
Food
1
Mass
141
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.9x
Bud Light 1.9x
Purina Friskies 1.8x
Ro-Tel 1.7x

How Did They Pay?

method
index
Cash
85
Credit
100
Debit
107
Food Stamps
122

When is Fresh Food Concepts Purchased?

day of week
Sun
15.6%
Mon
11.9%
Tue
10.2%
Wed
11.0%
Thu
14.3%
Fri
18.0%
Sat
19.0%
time of day
Morning
11.6%
Noon
19.5%
Afternoon
37.1%
Evening
25.6%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fresh Food Concepts consumers purchase?

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Why do Fresh Food Concepts consumers try new brands?

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Where do Fresh Food Concepts consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fresh Food Concepts Target Market

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Who actually buys Fresh Food Concepts? Do these consumers match the intended target market of Fresh Food Concepts?

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What motivates the target market to purchase Fresh Food Concepts?

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What other target market should Fresh Food Concepts look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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