Fresh Food Concepts Consumer Insights

Who buys Fresh Food Concepts?

A Fresh Food Concepts consumer is generally slightly higher income, Caucasian, and senior age. Fresh Food Concepts consumers are more likely to purchase Fresh Food Concepts during larger pantry stocking trips. Brands such as Sabra, Generic Pma, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Fresh Food Concepts Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.5%
Total Basket $ (median)
$76.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fresh Food Concepts Consumer Demographics

demographic
index
Female
100
Male
98
<24
131
25-34
67
35-44
99
45-54
116
55-64
146
65+
148
African American
89
Asian
64
Caucasian
108
Hispanic
70
demographic
index
Has Kids
89
No Kids
124
- $20k
100
$20k-40k
92
$40k-60k
99
$60k-80k
108
$80k-100k
112
$100k-125k
95
$125k +
93
No College
94
College
102
Adv. Degree
99

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Fresh Food Concepts Basket Affinity & Size

brand
basket affinity
Sabra 10.4x
Generic Pma 7.2x
Vlasic 7.1x
Birds Eye Steamfresh 7.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
424

Where is Fresh Food Concepts Purchased?

channels
index
Club
342
Food
1
Mass
141
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.9x
Bud Light 1.9x
Purina Friskies 1.8x
Ro-Tel 1.7x

How Did They Pay?

method
index
Cash
85
Credit
100
Debit
107
Food Stamps
122

When is Fresh Food Concepts Purchased?

day of week
Sun
15.6%
Mon
11.9%
Tue
10.2%
Wed
11.0%
Thu
14.3%
Fri
18.0%
Sat
19.0%
time of day
Morning
11.6%
Noon
19.5%
Afternoon
37.1%
Evening
25.6%
Late
6.2%

Get More Fresh Food Concepts Data

Contact us for the latest Fresh Food Concepts consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Fresh Food Concepts consumers switch to?

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Why do consumers stop buying Fresh Food Concepts products?

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Which retailers do Fresh Food Concepts shoppers prefer to shop at?

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What motivates consumers to try Fresh Food Concepts products?

Research the Fresh Food Concepts Target Market

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Who actually buys Fresh Food Concepts? Do these consumers match the intended target market of Fresh Food Concepts?

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What motivates the target market to purchase Fresh Food Concepts?

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What other target market should Fresh Food Concepts look at?

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Which other brands have a similar target market?

About Our Fresh Food Concepts Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.