Fresh Frozen Consumer Insights

Who buys Fresh Frozen?

A Fresh Frozen consumer is generally slightly lower income, African American, and senior age. Fresh Frozen consumers are more likely to purchase Fresh Frozen during larger pantry stocking trips. Brands such as Sunny Meadow, Birds Eye, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

Fresh Frozen Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.97
% of Basket $ (median)
3.4%
Total Basket $ (median)
$87.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fresh Frozen Consumer Demographics

demographic
index
Female
101
Male
94
<24
76
25-34
76
35-44
90
45-54
130
55-64
137
65+
185
African American
270
Asian
25
Caucasian
108
Hispanic
31
demographic
index
Has Kids
86
No Kids
131
- $20k
123
$20k-40k
115
$40k-60k
130
$60k-80k
101
$80k-100k
101
$100k-125k
67
$125k +
46
No College
116
College
99
Adv. Degree
85

Understand Fresh Frozen Consumer Behavior

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Fresh Frozen Basket Affinity & Size

brand
basket affinity
Sunny Meadow 13.4x
Birds Eye 10.6x
Ro-Tel 8.1x
Sunbeam 7.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
116
Pantry Stocking (21+ Items)
567

Where is Fresh Frozen Purchased?

channels
index
Drug
13
Food
3
Gas & Convenience
2
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.4x
Sunbeam 2.5x
Natures Own 2.1x
Borden 2.1x

How Did They Pay?

method
index
Cash
83
Credit
71
Debit
128
Food Stamps
190

When is Fresh Frozen Purchased?

day of week
Sun
18.1%
Mon
12.9%
Tue
9.4%
Wed
11.3%
Thu
11.3%
Fri
16.2%
Sat
20.7%
time of day
Morning
14.0%
Noon
18.5%
Afternoon
36.3%
Evening
24.6%
Late
6.6%

Get More Fresh Frozen Data

Better understand Fresh Frozen consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Fresh Frozen consumers switch to?

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Why do consumers stop buying Fresh Frozen products?

Store front

Which retailers do Fresh Frozen shoppers prefer to shop at?

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What motivates consumers to try Fresh Frozen products?

Research the Fresh Frozen Target Market

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Who actually buys Fresh Frozen? Do these consumers match the intended target market of Fresh Frozen?

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What motivates the target market to buy Fresh Frozen?

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What other target market should Fresh Frozen look at?

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Which other brands have a similar target market?

About Our Fresh Frozen Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.