Fresh Frozen Consumer Insights

Who buys Fresh Frozen?

A Fresh Frozen consumer is generally slightly lower income, African American, and senior age. Fresh Frozen consumers are more likely to purchase Fresh Frozen during larger pantry stocking trips. Brands such as Sunny Meadow, Birds Eye, and Ro-Tel also tend to be purchased in the same trip. Sample consumer insights data below.

Fresh Frozen Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.97
% of Basket $ (median)
3.4%
Total Basket $ (median)
$87.39

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fresh Frozen Consumer Demographics

demographic
index
Female
101
Male
94
<24
76
25-34
76
35-44
90
45-54
130
55-64
137
65+
185
African American
270
Asian
25
Caucasian
108
Hispanic
31
demographic
index
Has Kids
86
No Kids
131
- $20k
123
$20k-40k
115
$40k-60k
130
$60k-80k
101
$80k-100k
101
$100k-125k
67
$125k +
46
No College
116
College
99
Adv. Degree
85

Understand Fresh Frozen Consumer Behavior

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Fresh Frozen Basket Affinity & Size

brand
basket affinity
Sunny Meadow 13.4x
Birds Eye 10.6x
Ro-Tel 8.1x
Sunbeam 7.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
116
Pantry Stocking (21+ Items)
567

Where is Fresh Frozen Purchased?

channels
index
Drug
13
Food
3
Gas & Convenience
2
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.4x
Sunbeam 2.5x
Natures Own 2.1x
Borden 2.1x

How Did They Pay?

method
index
Cash
83
Credit
71
Debit
128
Food Stamps
190

When is Fresh Frozen Purchased?

day of week
Sun
18.1%
Mon
12.9%
Tue
9.4%
Wed
11.3%
Thu
11.3%
Fri
16.2%
Sat
20.7%
time of day
Morning
14.0%
Noon
18.5%
Afternoon
36.3%
Evening
24.6%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fresh Frozen consumers purchase?

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Why do Fresh Frozen consumers try new brands?

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Where do Fresh Frozen consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fresh Frozen Target Market

Arrow and target

Who actually buys Fresh Frozen? Do these consumers match the intended target market of Fresh Frozen?

Thought bubble

What motivates the target market to purchase Fresh Frozen?

magnifying glass

What other target market should Fresh Frozen look at?

venn diagram

Which other brands have a similar target market?

About Our Fresh Frozen Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.