Fresh Gourmet Consumer Insights

Who buys Fresh Gourmet?

A Fresh Gourmet consumer is generally higher income, Hispanic, and senior age. Fresh Gourmet consumers are more likely to purchase Fresh Gourmet during larger pantry stocking trips. Brands such as Fresh Selections, Fresh Express, and Bolthouse Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Fresh Gourmet Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.25
% of Basket $ (median)
3.4%
Total Basket $ (median)
$66.66

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fresh Gourmet Consumer Demographics

demographic
index
Female
100
Male
101
<24
97
25-34
97
35-44
92
45-54
109
55-64
115
65+
137
African American
106
Asian
95
Caucasian
98
Hispanic
117
demographic
index
Has Kids
96
No Kids
109
- $20k
88
$20k-40k
94
$40k-60k
87
$60k-80k
91
$80k-100k
102
$100k-125k
127
$125k +
122
No College
91
College
100
Adv. Degree
109

Understand Fresh Gourmet Consumer Behavior

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Fresh Gourmet Basket Affinity & Size

brand
basket affinity
Fresh Selections 8.1x
Fresh Express 6.2x
Bolthouse Farms 5.8x
Dole 4.7x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
498

Where is Fresh Gourmet Purchased?

channels
index
Club
32
Dollar
12
Drug
37
Food
172
Gas & Convenience
1
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.6x
Fresh Selections 1.6x
King's Hawaiian 1.4x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
133
Credit
92
Debit
93
Food Stamps
98

When is Fresh Gourmet Purchased?

day of week
Sun
19.2%
Mon
15.2%
Tue
13.0%
Wed
11.8%
Thu
11.2%
Fri
13.2%
Sat
16.4%
time of day
Morning
13.4%
Noon
15.9%
Afternoon
36.6%
Evening
27.7%
Late
6.5%

Get More Fresh Gourmet Data

Contact us for the latest Fresh Gourmet consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Fresh Gourmet consumers switch to?

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Why do consumers stop buying Fresh Gourmet products?

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Which retailers do Fresh Gourmet shoppers prefer to shop at?

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What motivates consumers to try Fresh Gourmet products?

Research the Fresh Gourmet Target Market

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Who actually buys Fresh Gourmet? Do these consumers match the intended target market of Fresh Gourmet?

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What motivates the target market to purchase Fresh Gourmet?

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What other target market should Fresh Gourmet look at?

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Which other brands have a similar target market?

About Our Fresh Gourmet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.