Fresh Selections Consumer Insights

Who buys Fresh Selections?

A Fresh Selections consumer is generally higher income, Caucasian, and senior age. Fresh Selections consumers are more likely to purchase Fresh Selections during larger pantry stocking trips. Brands such as Driscoll's, Birds Eye, and Pop-Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Fresh Selections Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.4%
Total Basket $ (median)
$56.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fresh Selections Consumer Demographics

demographic
index
Female
99
Male
112
<24
97
25-34
95
35-44
97
45-54
104
55-64
113
65+
125
African American
95
Asian
75
Caucasian
107
Hispanic
70
demographic
index
Has Kids
92
No Kids
119
- $20k
76
$20k-40k
91
$40k-60k
98
$60k-80k
97
$80k-100k
114
$100k-125k
115
$125k +
106
No College
76
College
102
Adv. Degree
118

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Fresh Selections Basket Affinity & Size

brand
basket affinity
Driscoll's 8.2x
Birds Eye 7.0x
Pop-Tarts 6.8x
Dannon 6.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
461

Where is Fresh Selections Purchased?

channels
index
Dollar
0
Drug
0
Food
257
Gas & Convenience
2
Mass
29
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Birds Eye 1.3x
King's Hawaiian 1.3x
Jennie-O 1.3x
Horizon Organic 1.3x

How Did They Pay?

method
index
Cash
53
Credit
135
Debit
92
Food Stamps
100

When is Fresh Selections Purchased?

day of week
Sun
21.2%
Mon
15.5%
Tue
12.7%
Wed
11.4%
Thu
10.1%
Fri
12.9%
Sat
16.1%
time of day
Morning
13.7%
Noon
16.3%
Afternoon
35.9%
Evening
28.2%
Late
5.9%

Get More Fresh Selections Data

Contact us for the latest Fresh Selections consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Fresh Selections consumers switch to?

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Why do consumers stop buying Fresh Selections products?

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Which retailers do Fresh Selections shoppers prefer to shop at?

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What motivates consumers to try Fresh Selections products?

Research the Fresh Selections Target Market

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Who actually buys Fresh Selections? Do these consumers match the intended target market of Fresh Selections?

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What motivates the target market to buy Fresh Selections?

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What other target market should Fresh Selections look at?

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Which other brands have a similar target market?

About Our Fresh Selections Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.