Fresh Selections Consumer Insights

Who buys Fresh Selections? Fresh Selections consumers are generally higher income, Caucasian, and senior age. Fresh Selections consumers are more likely to purchase Fresh Selections during larger pantry stocking trips. Brands such as Driscoll's, Birds Eye, and Pop-Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Fresh Selections Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.4%
Total Basket $ (median)
$56.87

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fresh Selections Consumer Demographics

demographic
index
Female
99
Male
112
<24
97
25-34
95
35-44
97
45-54
104
55-64
113
65+
125
African American
95
Asian
75
Caucasian
107
Hispanic
70
demographic
index
Has Kids
92
No Kids
119
- $20k
76
$20k-40k
91
$40k-60k
98
$60k-80k
97
$80k-100k
114
$100k-125k
115
$125k +
106
No College
76
College
102
Adv. Degree
118

Understand Fresh Selections Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Fresh Selections Basket Affinity & Size

brand
basket affinity
Driscoll's 8.2x
Birds Eye 7.0x
Pop-Tarts 6.8x
Dannon 6.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
461

Where is Fresh Selections Purchased?

channels
index
Dollar
0
Drug
0
Food
257
Gas & Convenience
2
Mass
29
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Birds Eye 1.3x
King's Hawaiian 1.3x
Jennie-O 1.3x
Horizon Organic 1.3x

How Did They Pay?

method
index
Cash
53
Credit
135
Debit
92
Food Stamps
100

When is Fresh Selections Purchased?

day of week
Sun
21.2%
Mon
15.5%
Tue
12.7%
Wed
11.4%
Thu
10.1%
Fri
12.9%
Sat
16.1%
time of day
Morning
13.7%
Noon
16.3%
Afternoon
35.9%
Evening
28.2%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Fresh Selections consumers purchase?

check mark

Why do Fresh Selections consumers try new brands?

check mark

Where do Fresh Selections consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fresh Selections Target Market

Arrow and target

Who actually buys Fresh Selections? Do these consumers match the intended target market of Fresh Selections?

Thought bubble

What motivates the target market to purchase Fresh Selections?

magnifying glass

What other target market should Fresh Selections look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us