Fresh Step Consumer Insights

Who buys Fresh Step?

A Fresh Step consumer is generally median income, Caucasian, and older age. Fresh Step consumers are more likely to purchase Fresh Step during larger pantry stocking trips. Brands such as Purina Friskies, Cascade, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Fresh Step Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.79
% of Basket $ (median)
16.5%
Total Basket $ (median)
$71.38

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fresh Step Consumer Demographics

demographic
index
Female
99
Male
107
<24
76
25-34
89
35-44
98
45-54
109
55-64
129
65+
109
African American
28
Asian
33
Caucasian
117
Hispanic
54
demographic
index
Has Kids
85
No Kids
134
- $20k
81
$20k-40k
91
$40k-60k
105
$60k-80k
109
$80k-100k
101
$100k-125k
100
$125k +
102
No College
99
College
100
Adv. Degree
102

Understand Fresh Step Consumer Behavior

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Fresh Step Basket Affinity & Size

brand
basket affinity
Purina Friskies 15.8x
Cascade 6.0x
Archer Farms 5.5x
Bounty 5.0x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
298

Where is Fresh Step Purchased?

channels
index
Club
210
Dollar
107
Drug
18
Food
58
Gas & Convenience
1
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.2x
Red Bull 1.3x
Entenmann's 1.3x
Perdue 1.3x

How Did They Pay?

method
index
Cash
78
Credit
101
Debit
119
Food Stamps
38

When is Fresh Step Purchased?

day of week
Sun
17.4%
Mon
12.0%
Tue
11.6%
Wed
11.8%
Thu
11.6%
Fri
15.5%
Sat
20.1%
time of day
Morning
14.4%
Noon
18.6%
Afternoon
36.6%
Evening
25.8%
Late
4.6%

Get More Fresh Step Data

Better understand Fresh Step consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Fresh Step consumers switch to?

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Why do consumers stop buying Fresh Step products?

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Which retailers do Fresh Step shoppers prefer to shop at?

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What motivates consumers to try Fresh Step products?

Research the Fresh Step Target Market

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Who actually buys Fresh Step? Do these consumers match the intended target market of Fresh Step?

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What motivates the target market to buy Fresh Step?

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What other target market should Fresh Step look at?

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Which other brands have a similar target market?

About Our Fresh Step Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.