Fresh Step Consumer Insights

Who buys Fresh Step? Fresh Step consumers are generally median income, Caucasian, and older age. Fresh Step consumers are more likely to purchase Fresh Step during larger pantry stocking trips. Brands such as Purina Friskies, Cascade, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Fresh Step Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.79
% of Basket $ (median)
16.5%
Total Basket $ (median)
$71.38

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fresh Step Consumer Demographics

demographic
index
Female
99
Male
107
<24
76
25-34
89
35-44
98
45-54
109
55-64
129
65+
109
African American
28
Asian
33
Caucasian
117
Hispanic
54
demographic
index
Has Kids
85
No Kids
134
- $20k
81
$20k-40k
91
$40k-60k
105
$60k-80k
109
$80k-100k
101
$100k-125k
100
$125k +
102
No College
99
College
100
Adv. Degree
102

Understand Fresh Step Consumer Behavior

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Fresh Step Basket Affinity & Size

brand
basket affinity
Purina Friskies 15.8x
Cascade 6.0x
Archer Farms 5.5x
Bounty 5.0x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
298

Where is Fresh Step Purchased?

channels
index
Club
210
Dollar
107
Drug
18
Food
58
Gas & Convenience
1
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.2x
Red Bull 1.3x
Entenmann's 1.3x
Perdue 1.3x

How Did They Pay?

method
index
Cash
78
Credit
101
Debit
119
Food Stamps
38

When is Fresh Step Purchased?

day of week
Sun
17.4%
Mon
12.0%
Tue
11.6%
Wed
11.8%
Thu
11.6%
Fri
15.5%
Sat
20.1%
time of day
Morning
14.4%
Noon
18.6%
Afternoon
36.6%
Evening
25.8%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fresh Step consumers purchase?

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Why do Fresh Step consumers try new brands?

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Where do Fresh Step consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fresh Step Target Market

Arrow and target

Who actually buys Fresh Step? Do these consumers match the intended target market of Fresh Step?

Thought bubble

What motivates the target market to purchase Fresh Step?

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What other target market should Fresh Step look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us