Freshlike Consumer Insights

Who buys Freshlike? A Freshlike consumer is generally higher income, Caucasian, and senior age. Freshlike consumers are more likely to purchase Freshlike during larger pantry stocking trips. Brands such as Libby's, Vlasic, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Freshlike Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.74
% of Basket $ (median)
1.6%
Total Basket $ (median)
$108.99

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Freshlike Consumer Demographics

demographic
index
Female
104
Male
60
<24
69
25-34
77
35-44
91
45-54
131
55-64
127
65+
183
African American
43
Asian
35
Caucasian
123
Hispanic
8
demographic
index
Has Kids
99
No Kids
102
- $20k
87
$20k-40k
91
$40k-60k
104
$60k-80k
106
$80k-100k
119
$100k-125k
137
$125k +
49
No College
118
College
101
Adv. Degree
76

Understand Freshlike Consumer Behavior

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Freshlike Basket Affinity & Size

brand
basket affinity
Libby's 8.0x
Vlasic 6.4x
Jennie-O 6.0x
Bush's Best 5.9x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
14
Fill Up (11-20 Items)
85
Pantry Stocking (21+ Items)
645

Where is Freshlike Purchased?

channels
index
Drug
17
Food
0
Mass
216
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.9x
Maxwell House 1.9x
Diet Mountain Dew 1.9x
Sweet Baby Ray's 1.8x

How Did They Pay?

method
index
Cash
93
Credit
137
Debit
70
Food Stamps
113

When is Freshlike Purchased?

day of week
Sun
20.9%
Mon
12.9%
Tue
16.2%
Wed
9.6%
Thu
8.6%
Fri
14.9%
Sat
16.9%
time of day
Morning
11.3%
Noon
14.6%
Afternoon
42.6%
Evening
23.7%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Freshlike consumers purchase?

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Why do Freshlike consumers try new brands?

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Where do Freshlike consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Freshlike Target Market

Arrow and target

Who actually buys Freshlike? Do these consumers match the intended target market of Freshlike?

Thought bubble

What motivates the target market to purchase Freshlike?

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What other target market should Freshlike look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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