Freshlike Consumer Insights

Who buys Freshlike?

A Freshlike consumer is generally higher income, Caucasian, and senior age. Freshlike consumers are more likely to purchase Freshlike during larger pantry stocking trips. Brands such as Libby's, Vlasic, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Freshlike Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.74
% of Basket $ (median)
1.6%
Total Basket $ (median)
$108.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Freshlike Consumer Demographics

demographic
index
Female
104
Male
60
<24
69
25-34
77
35-44
91
45-54
131
55-64
127
65+
183
African American
43
Asian
35
Caucasian
123
Hispanic
8
demographic
index
Has Kids
99
No Kids
102
- $20k
87
$20k-40k
91
$40k-60k
104
$60k-80k
106
$80k-100k
119
$100k-125k
137
$125k +
49
No College
118
College
101
Adv. Degree
76

Understand Freshlike Consumer Behavior

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Freshlike Basket Affinity & Size

brand
basket affinity
Libby's 8.0x
Vlasic 6.4x
Jennie-O 6.0x
Bush's Best 5.9x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
14
Fill Up (11-20 Items)
85
Pantry Stocking (21+ Items)
645

Where is Freshlike Purchased?

channels
index
Drug
17
Food
0
Mass
216
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.9x
Maxwell House 1.9x
Diet Mountain Dew 1.9x
Sweet Baby Ray's 1.8x

How Did They Pay?

method
index
Cash
93
Credit
137
Debit
70
Food Stamps
113

When is Freshlike Purchased?

day of week
Sun
20.9%
Mon
12.9%
Tue
16.2%
Wed
9.6%
Thu
8.6%
Fri
14.9%
Sat
16.9%
time of day
Morning
11.3%
Noon
14.6%
Afternoon
42.6%
Evening
23.7%
Late
7.9%

About Our Freshlike Consumer Insights

How do we know who buys Freshlike? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Freshlike consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.