FreshPet Consumer Insights

Who buys FreshPet?

A FreshPet consumer is generally higher income, Caucasian, and upper middle age. FreshPet consumers are more likely to purchase FreshPet during larger pantry stocking trips. Brands such as Purina Friskies, Lean Cuisine, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

FreshPet Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
11.4%
Total Basket $ (median)
$43.87

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

FreshPet Consumer Demographics

demographic
index
Female
99
Male
111
<24
50
25-34
74
35-44
81
45-54
163
55-64
150
65+
74
African American
53
Asian
65
Caucasian
105
Hispanic
98
demographic
index
Has Kids
64
No Kids
180
- $20k
105
$20k-40k
75
$40k-60k
92
$60k-80k
97
$80k-100k
115
$100k-125k
132
$125k +
102
No College
121
College
99
Adv. Degree
80

Understand FreshPet Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

FreshPet Basket Affinity & Size

brand
basket affinity
Purina Friskies 13.9x
Lean Cuisine 10.7x
Fresh Selections 10.4x
Almond Breeze 8.8x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
306

Where is FreshPet Purchased?

channels
index
Drug
15
Food
77
Gas & Convenience
1
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 2.2x
Boars Head 1.9x
Fresh Selections 1.8x
Dannon 1.7x

How Did They Pay?

method
index
Cash
84
Credit
95
Debit
123
Food Stamps
26

When is FreshPet Purchased?

day of week
Sun
19.9%
Mon
13.0%
Tue
12.2%
Wed
10.9%
Thu
10.1%
Fri
14.2%
Sat
19.7%
time of day
Morning
16.6%
Noon
15.5%
Afternoon
33.7%
Evening
27.8%
Late
6.4%

About Our FreshPet Consumer Insights

How do we know who buys FreshPet? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the FreshPet consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.