FreshPet Consumer Insights

Who buys FreshPet? FreshPet consumers are generally higher income, Caucasian, and upper middle age. FreshPet consumers are more likely to purchase FreshPet during larger pantry stocking trips. Brands such as Purina Friskies, Lean Cuisine, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

FreshPet Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
11.4%
Total Basket $ (median)
$43.87

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

FreshPet Consumer Demographics

demographic
index
Female
99
Male
111
<24
50
25-34
74
35-44
81
45-54
163
55-64
150
65+
74
African American
53
Asian
65
Caucasian
105
Hispanic
98
demographic
index
Has Kids
64
No Kids
180
- $20k
105
$20k-40k
75
$40k-60k
92
$60k-80k
97
$80k-100k
115
$100k-125k
132
$125k +
102
No College
121
College
99
Adv. Degree
80

Understand FreshPet Consumer Behavior

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FreshPet Basket Affinity & Size

brand
basket affinity
Purina Friskies 13.9x
Lean Cuisine 10.7x
Fresh Selections 10.4x
Almond Breeze 8.8x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
306

Where is FreshPet Purchased?

channels
index
Drug
15
Food
77
Gas & Convenience
1
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 2.2x
Boars Head 1.9x
Fresh Selections 1.8x
Dannon 1.7x

How Did They Pay?

method
index
Cash
84
Credit
95
Debit
123
Food Stamps
26

When is FreshPet Purchased?

day of week
Sun
19.9%
Mon
13.0%
Tue
12.2%
Wed
10.9%
Thu
10.1%
Fri
14.2%
Sat
19.7%
time of day
Morning
16.6%
Noon
15.5%
Afternoon
33.7%
Evening
27.8%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do FreshPet consumers purchase?

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Why do FreshPet consumers try new brands?

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Where do FreshPet consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the FreshPet Target Market

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Who actually buys FreshPet? Do these consumers match the intended target market of FreshPet?

Thought bubble

What motivates the target market to purchase FreshPet?

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What other target market should FreshPet look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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