FreshPet Select Consumer Insights

Who buys FreshPet Select? FreshPet Select consumers are generally higher income, Hispanic, and older age. FreshPet Select consumers are more likely to purchase FreshPet Select during larger pantry stocking trips. Brands such as Gatorade G2, Febreze, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

FreshPet Select Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.99
% of Basket $ (median)
13.2%
Total Basket $ (median)
$60.54

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

FreshPet Select Consumer Demographics

demographic
index
Female
98
Male
115
<24
36
25-34
74
35-44
86
45-54
151
55-64
158
65+
75
African American
43
Asian
57
Caucasian
103
Hispanic
118
demographic
index
Has Kids
69
No Kids
171
- $20k
90
$20k-40k
76
$40k-60k
95
$60k-80k
80
$80k-100k
127
$100k-125k
157
$125k +
91
No College
119
College
102
Adv. Degree
69

Understand FreshPet Select Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

FreshPet Select Basket Affinity & Size

brand
basket affinity
Gatorade G2 7.6x
Febreze 6.2x
Olay 6.1x
Swiffer 6.1x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
312

Where is FreshPet Select Purchased?

channels
index
Drug
18
Food
42
Mass
186
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.7x
Taylor Farms 1.6x
Almond Breeze 1.6x
Coca-Cola Zero 1.6x

How Did They Pay?

method
index
Cash
81
Credit
87
Debit
132
Food Stamps
34

When is FreshPet Select Purchased?

day of week
Sun
17.9%
Mon
13.2%
Tue
12.1%
Wed
10.9%
Thu
10.4%
Fri
15.0%
Sat
20.5%
time of day
Morning
15.6%
Noon
15.7%
Afternoon
34.0%
Evening
28.1%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do FreshPet Select consumers purchase?

check mark

Why do FreshPet Select consumers try new brands?

check mark

Where do FreshPet Select consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the FreshPet Select Target Market

Arrow and target

Who actually buys FreshPet Select? Do these consumers match the intended target market of FreshPet Select?

Thought bubble

What motivates the target market to purchase FreshPet Select?

magnifying glass

What other target market should FreshPet Select look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us