FreshPet Select Consumer Insights

Who buys FreshPet Select?

A FreshPet Select consumer is generally higher income, Hispanic, and older age. FreshPet Select consumers are more likely to purchase FreshPet Select during larger pantry stocking trips. Brands such as Gatorade G2, Febreze, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

FreshPet Select Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.99
% of Basket $ (median)
13.2%
Total Basket $ (median)
$60.54

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

FreshPet Select Consumer Demographics

demographic
index
Female
98
Male
115
<24
36
25-34
74
35-44
86
45-54
151
55-64
158
65+
75
African American
43
Asian
57
Caucasian
103
Hispanic
118
demographic
index
Has Kids
69
No Kids
171
- $20k
90
$20k-40k
76
$40k-60k
95
$60k-80k
80
$80k-100k
127
$100k-125k
157
$125k +
91
No College
119
College
102
Adv. Degree
69

Understand FreshPet Select Consumer Behavior

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FreshPet Select Basket Affinity & Size

brand
basket affinity
Gatorade G2 7.6x
Febreze 6.2x
Olay 6.1x
Swiffer 6.1x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
312

Where is FreshPet Select Purchased?

channels
index
Drug
18
Food
42
Mass
186
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.7x
Taylor Farms 1.6x
Almond Breeze 1.6x
Coca-Cola Zero 1.6x

How Did They Pay?

method
index
Cash
81
Credit
87
Debit
132
Food Stamps
34

When is FreshPet Select Purchased?

day of week
Sun
17.9%
Mon
13.2%
Tue
12.1%
Wed
10.9%
Thu
10.4%
Fri
15.0%
Sat
20.5%
time of day
Morning
15.6%
Noon
15.7%
Afternoon
34.0%
Evening
28.1%
Late
6.6%

About Our FreshPet Select Consumer Insights

How do we know who buys FreshPet Select? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the FreshPet Select consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.