Friendly's Consumer Insights

Who buys Friendly's?

A Friendly's consumer is generally higher income, Caucasian, and senior age. Friendly's consumers are more likely to purchase Friendly's during larger pantry stocking trips. Brands such as Perdue, Entenmann's, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Friendly's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.50
% of Basket $ (median)
7.6%
Total Basket $ (median)
$46.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Friendly's Consumer Demographics

demographic
index
Female
100
Male
97
<24
66
25-34
70
35-44
102
45-54
126
55-64
123
65+
144
African American
71
Asian
60
Caucasian
112
Hispanic
52
demographic
index
Has Kids
102
No Kids
96
- $20k
79
$20k-40k
90
$40k-60k
104
$60k-80k
99
$80k-100k
105
$100k-125k
116
$125k +
102
No College
117
College
97
Adv. Degree
96

Understand Friendly's Consumer Behavior

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Friendly's Basket Affinity & Size

brand
basket affinity
Perdue 12.2x
Entenmann's 10.9x
YoCrunch 8.2x
Scott 7.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
412

Where is Friendly's Purchased?

channels
index
Club
1
Dollar
12
Drug
21
Food
274
Gas & Convenience
5
Mass
12
regions
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What Else Do They Buy?

brand
household affinity
Perdue 2.6x
Utz 2.6x
Entenmann's 2.3x
Goya 2.1x

How Did They Pay?

method
index
Cash
158
Credit
98
Debit
73
Food Stamps
99

When is Friendly's Purchased?

day of week
Sun
18.5%
Mon
12.1%
Tue
11.4%
Wed
12.4%
Thu
12.0%
Fri
16.1%
Sat
17.5%
time of day
Morning
14.2%
Noon
15.7%
Afternoon
33.5%
Evening
30.0%
Late
6.6%

Get More Friendly's Data

Contact us for the latest Friendly's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Friendly's consumers switch to?

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Why do consumers stop buying Friendly's products?

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Which retailers do Friendly's shoppers prefer to shop at?

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What motivates consumers to try Friendly's products?

Research the Friendly's Target Market

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Who actually buys Friendly's? Do these consumers match the intended target market of Friendly's?

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What motivates the target market to buy Friendly's?

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What other target market should Friendly's look at?

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Which other brands have a similar target market?

About Our Friendly's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.