Friendly's Consumer Insights

Who buys Friendly's? A Friendly's consumer is generally higher income, Caucasian, and senior age. Friendly's consumers are more likely to purchase Friendly's during larger pantry stocking trips. Brands such as Perdue, Entenmann's, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Friendly's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
7.6%
Total Basket $ (median)
$46.25

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Friendly's Consumer Demographics

demographic
index
Female
100
Male
97
<24
66
25-34
70
35-44
102
45-54
126
55-64
123
65+
144
African American
71
Asian
60
Caucasian
112
Hispanic
52
demographic
index
Has Kids
102
No Kids
96
- $20k
79
$20k-40k
90
$40k-60k
104
$60k-80k
99
$80k-100k
105
$100k-125k
116
$125k +
102
No College
117
College
97
Adv. Degree
96

Understand Friendly's Consumer Behavior

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Friendly's Basket Affinity & Size

brand
basket affinity
Perdue 12.2x
Entenmann's 10.9x
YoCrunch 8.2x
Scott 7.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
412

Where is Friendly's Purchased?

channels
index
Club
1
Dollar
12
Drug
21
Food
274
Gas & Convenience
5
Mass
12
regions
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What Else Do They Buy?

brand
household affinity
Perdue 2.6x
Utz 2.6x
Entenmann's 2.3x
Goya 2.1x

How Did They Pay?

method
index
Cash
158
Credit
98
Debit
73
Food Stamps
99

When is Friendly's Purchased?

day of week
Sun
18.5%
Mon
12.1%
Tue
11.4%
Wed
12.4%
Thu
12.0%
Fri
16.1%
Sat
17.5%
time of day
Morning
14.2%
Noon
15.7%
Afternoon
33.5%
Evening
30.0%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Friendly's consumers purchase?

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Why do Friendly's consumers try new brands?

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Where do Friendly's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Friendly's Target Market

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Who actually buys Friendly's? Do these consumers match the intended target market of Friendly's?

Thought bubble

What motivates the target market to purchase Friendly's?

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What other target market should Friendly's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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