Friendly's Sundae Xtreme Consumer Insights

Who buys Friendly's Sundae Xtreme?

A Friendly's Sundae Xtreme consumer is generally very high income, Caucasian, and lower middle age. Friendly's Sundae Xtreme consumers are more likely to purchase Friendly's Sundae Xtreme during larger pantry stocking trips. Brands such as Entenmann's, Perdue, and Utz also tend to be purchased in the same trip. See sample consumer insights data below.

Friendly's Sundae Xtreme Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.89
% of Basket $ (median)
5.5%
Total Basket $ (median)
$52.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Friendly's Sundae Xtreme Consumer Demographics

demographic
index
Female
101
Male
95
<24
65
25-34
76
35-44
117
45-54
114
55-64
74
65+
100
African American
34
Asian
43
Caucasian
115
Hispanic
52
demographic
index
Has Kids
110
No Kids
78
- $20k
103
$20k-40k
81
$40k-60k
111
$60k-80k
95
$80k-100k
91
$100k-125k
110
$125k +
115
No College
77
College
108
Adv. Degree
88

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Friendly's Sundae Xtreme Basket Affinity & Size

brand
basket affinity
Entenmann's 15.4x
Perdue 12.5x
Utz 7.8x
Hunt's Snack Pack 7.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
456

Where is Friendly's Sundae Xtreme Purchased?

channels
index
Drug
19
Food
282
Mass
8
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 3.1x
Entenmann's 2.7x
Utz 2.6x
Goya 2.5x

How Did They Pay?

method
index
Cash
202
Credit
81
Debit
68
Food Stamps
80

When is Friendly's Sundae Xtreme Purchased?

day of week
Sun
20.9%
Mon
12.1%
Tue
9.9%
Wed
10.9%
Thu
12.4%
Fri
15.9%
Sat
18.0%
time of day
Morning
12.6%
Noon
13.1%
Afternoon
32.4%
Evening
34.2%
Late
7.7%

About Our Friendly's Sundae Xtreme Consumer Insights

How do we know who buys Friendly's Sundae Xtreme? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Friendly's Sundae Xtreme consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.