Frigo Consumer Insights

Who buys Frigo?

A Frigo consumer is generally median income, Caucasian, and young adult age. Frigo consumers are more likely to purchase Frigo during larger pantry stocking trips. Brands such as Marketside, Barilla, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Frigo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.96
% of Basket $ (median)
4.1%
Total Basket $ (median)
$72.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Frigo Consumer Demographics

demographic
index
Female
101
Male
87
<24
84
25-34
112
35-44
107
45-54
88
55-64
74
65+
66
African American
42
Asian
56
Caucasian
110
Hispanic
84
demographic
index
Has Kids
112
No Kids
73
- $20k
90
$20k-40k
97
$40k-60k
103
$60k-80k
108
$80k-100k
107
$100k-125k
99
$125k +
88
No College
92
College
102
Adv. Degree
97

Understand Frigo Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Frigo Basket Affinity & Size

brand
basket affinity
Marketside 4.8x
Barilla 4.4x
Sunny Meadow 4.4x
Hillshire Farm 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
492

Where is Frigo Purchased?

channels
index
Club
182
Dollar
0
Drug
19
Food
76
Gas & Convenience
3
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
YoCrunch 1.4x
Dannon Oikos 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
87
Credit
91
Debit
107
Food Stamps
179

When is Frigo Purchased?

day of week
Sun
18.7%
Mon
14.1%
Tue
12.5%
Wed
11.6%
Thu
11.4%
Fri
14.6%
Sat
17.1%
time of day
Morning
14.8%
Noon
17.6%
Afternoon
34.6%
Evening
27.2%
Late
5.9%

Get More Frigo Data

Contact us for the latest Frigo consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Frigo consumers switch to?

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Why do consumers stop buying Frigo products?

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Which retailers do Frigo shoppers prefer to shop at?

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What motivates consumers to try Frigo products?

Research the Frigo Target Market

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Who actually buys Frigo? Do these consumers match the intended target market of Frigo?

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What motivates the target market to purchase Frigo?

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What other target market should Frigo look at?

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Which other brands have a similar target market?

About Our Frigo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.