Frito-Lay Consumer Insights

Who buys Frito-Lay?

A Frito-Lay consumer is generally lower income, African American, and upper middle age. Frito-Lay consumers are more likely to purchase Frito-Lay during larger pantry stocking trips. Brands such as Capri Sun, Quaker Chewy, and Kellogg's also tend to be purchased in the same trip. See sample consumer insights data below.

Frito-Lay Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.00
% of Basket $ (median)
8.0%
Total Basket $ (median)
$74.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Frito-Lay Consumer Demographics

demographic
index
Female
101
Male
91
<24
87
25-34
86
35-44
107
45-54
108
55-64
99
65+
85
African American
153
Asian
86
Caucasian
97
Hispanic
114
demographic
index
Has Kids
107
No Kids
84
- $20k
102
$20k-40k
104
$40k-60k
100
$60k-80k
101
$80k-100k
100
$100k-125k
99
$125k +
94
No College
113
College
99
Adv. Degree
90

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Frito-Lay Basket Affinity & Size

brand
basket affinity
Capri Sun 4.4x
Quaker Chewy 3.8x
Kellogg's 3.7x
Totino's Pizza Rolls 3.6x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
380

Where is Frito-Lay Purchased?

channels
index
Beauty
1
Club
168
Dollar
201
Drug
36
Food
117
Gas & Convenience
117
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
Dannon Danimals 1.3x
YoCrunch 1.3x
Cinnamon Toast Crunch 1.2x

How Did They Pay?

method
index
Cash
102
Credit
91
Debit
101
Food Stamps
163

When is Frito-Lay Purchased?

day of week
Sun
17.3%
Mon
13.2%
Tue
12.1%
Wed
12.0%
Thu
12.3%
Fri
15.9%
Sat
17.2%
time of day
Morning
15.4%
Noon
17.4%
Afternoon
34.1%
Evening
27.3%
Late
5.7%

Get More Frito-Lay Data

Contact us for the latest Frito-Lay consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Frito-Lay consumers switch to?

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Why do consumers stop buying Frito-Lay products?

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Which retailers do Frito-Lay shoppers prefer to shop at?

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What motivates consumers to try Frito-Lay products?

Research the Frito-Lay Target Market

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Who actually buys Frito-Lay? Do these consumers match the intended target market of Frito-Lay?

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What motivates the target market to purchase Frito-Lay?

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What other target market should Frito-Lay look at?

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Which other brands have a similar target market?

About Our Frito-Lay Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.