Frito-Lay Munchies Consumer Insights

Who buys Frito-Lay Munchies?

A Frito-Lay Munchies consumer is generally very low income, African American, and adolescent age. Frito-Lay Munchies consumers are more likely to purchase Frito-Lay Munchies during larger pantry stocking trips. Brands such as Cheetos, Maruchan Ramen, and Jack Link's also tend to be purchased in the same trip. See sample consumer insights data below.

Frito-Lay Munchies Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
7.0%
Total Basket $ (median)
$28.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Frito-Lay Munchies Consumer Demographics

demographic
index
Female
101
Male
93
<24
127
25-34
94
35-44
101
45-54
107
55-64
92
65+
75
African American
120
Asian
72
Caucasian
101
Hispanic
104
demographic
index
Has Kids
102
No Kids
94
- $20k
131
$20k-40k
116
$40k-60k
110
$60k-80k
97
$80k-100k
90
$100k-125k
83
$125k +
74
No College
126
College
98
Adv. Degree
81

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Frito-Lay Munchies Basket Affinity & Size

brand
basket affinity
Cheetos 4.7x
Maruchan Ramen 4.2x
Jack Link's 4.1x
Fritos 4.0x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
262

Where is Frito-Lay Munchies Purchased?

channels
index
Club
85
Dollar
451
Drug
118
Food
109
Gas & Convenience
500
Mass
67
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.4x
Ruffles 1.4x
Hawaiian Punch 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
121
Credit
84
Debit
101
Food Stamps
142

When is Frito-Lay Munchies Purchased?

day of week
Sun
16.2%
Mon
13.8%
Tue
12.5%
Wed
12.8%
Thu
12.5%
Fri
15.5%
Sat
16.7%
time of day
Morning
14.6%
Noon
16.5%
Afternoon
33.3%
Evening
28.3%
Late
7.3%

About Our Frito-Lay Munchies Consumer Insights

How do we know who buys Frito-Lay Munchies? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Frito-Lay Munchies consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.