Fritos Consumer Insights

Who buys Fritos?

A Fritos consumer is generally very low income, Hispanic, and older age. Fritos consumers are more likely to purchase Fritos during larger pantry stocking trips. Brands such as Cheetos, Ruffles, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

Fritos Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.68
% of Basket $ (median)
5.4%
Total Basket $ (median)
$49.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fritos Consumer Demographics

demographic
index
Female
101
Male
95
<24
96
25-34
85
35-44
98
45-54
111
55-64
125
65+
124
African American
86
Asian
74
Caucasian
102
Hispanic
111
demographic
index
Has Kids
99
No Kids
103
- $20k
110
$20k-40k
105
$40k-60k
104
$60k-80k
104
$80k-100k
98
$100k-125k
93
$125k +
83
No College
120
College
99
Adv. Degree
81

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Fritos Basket Affinity & Size

brand
basket affinity
Cheetos 9.4x
Ruffles 5.1x
Ro-Tel 4.6x
Lays Wavy 4.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
390

Where is Fritos Purchased?

channels
index
Club
99
Dollar
234
Drug
48
Food
130
Gas & Convenience
93
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ruffles 1.3x
Ro-Tel 1.3x
Armour 1.3x
Bar-S 1.3x

How Did They Pay?

method
index
Cash
110
Credit
91
Debit
100
Food Stamps
143

When is Fritos Purchased?

day of week
Sun
17.2%
Mon
12.9%
Tue
11.8%
Wed
12.1%
Thu
12.4%
Fri
15.8%
Sat
17.8%
time of day
Morning
13.6%
Noon
17.7%
Afternoon
35.0%
Evening
27.5%
Late
6.1%

Get More Fritos Data

Better understand Fritos consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Fritos consumers switch to?

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Why do consumers stop buying Fritos products?

Store front

Which retailers do Fritos shoppers prefer to shop at?

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What motivates consumers to try Fritos products?

Research the Fritos Target Market

Arrow and target

Who actually buys Fritos? Do these consumers match the intended target market of Fritos?

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What motivates the target market to buy Fritos?

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What other target market should Fritos look at?

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Which other brands have a similar target market?

About Our Fritos Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.