Fritos Consumer Insights

Who buys Fritos? Fritos consumers are generally very low income, Hispanic, and older age. Fritos consumers are more likely to purchase Fritos during larger pantry stocking trips. Brands such as Cheetos, Ruffles, and Ro-Tel also tend to be purchased in the same trip. Sample consumer insights data below.

Fritos Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.68
% of Basket $ (median)
5.4%
Total Basket $ (median)
$49.43

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fritos Consumer Demographics

demographic
index
Female
101
Male
95
<24
96
25-34
85
35-44
98
45-54
111
55-64
125
65+
124
African American
86
Asian
74
Caucasian
102
Hispanic
111
demographic
index
Has Kids
99
No Kids
103
- $20k
110
$20k-40k
105
$40k-60k
104
$60k-80k
104
$80k-100k
98
$100k-125k
93
$125k +
83
No College
120
College
99
Adv. Degree
81

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Fritos Basket Affinity & Size

brand
basket affinity
Cheetos 9.4x
Ruffles 5.1x
Ro-Tel 4.6x
Lays Wavy 4.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
390

Where is Fritos Purchased?

channels
index
Club
99
Dollar
234
Drug
48
Food
130
Gas & Convenience
93
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ruffles 1.3x
Ro-Tel 1.3x
Armour 1.3x
Bar-S 1.3x

How Did They Pay?

method
index
Cash
110
Credit
91
Debit
100
Food Stamps
143

When is Fritos Purchased?

day of week
Sun
17.2%
Mon
12.9%
Tue
11.8%
Wed
12.1%
Thu
12.4%
Fri
15.8%
Sat
17.8%
time of day
Morning
13.6%
Noon
17.7%
Afternoon
35.0%
Evening
27.5%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fritos consumers purchase?

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Why do Fritos consumers try new brands?

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Where do Fritos consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fritos Target Market

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Who actually buys Fritos? Do these consumers match the intended target market of Fritos?

Thought bubble

What motivates the target market to purchase Fritos?

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What other target market should Fritos look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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