Fritos Flavor Twists Consumer Insights

Who buys Fritos Flavor Twists?

A Fritos Flavor Twists consumer is generally very low income, African American, and adolescent age. Fritos Flavor Twists consumers are more likely to purchase Fritos Flavor Twists during larger pantry stocking trips. Brands such as Fritos, Cheetos, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Fritos Flavor Twists Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.7%
Total Basket $ (median)
$43.75

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fritos Flavor Twists Consumer Demographics

demographic
index
Female
101
Male
92
<24
144
25-34
95
35-44
104
45-54
116
55-64
66
65+
33
African American
118
Asian
112
Caucasian
101
Hispanic
73
demographic
index
Has Kids
110
No Kids
77
- $20k
126
$20k-40k
111
$40k-60k
108
$60k-80k
102
$80k-100k
95
$100k-125k
83
$125k +
74
No College
134
College
97
Adv. Degree
72

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Fritos Flavor Twists Basket Affinity & Size

brand
basket affinity
Fritos 15.4x
Cheetos 10.8x
Totino's Pizza Rolls 4.9x
Doritos 4.8x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
335

Where is Fritos Flavor Twists Purchased?

channels
index
Club
0
Dollar
381
Drug
99
Food
112
Gas & Convenience
322
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fritos 1.6x
Marlboro Gold Pack 1.6x
Monster Energy 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
124
Credit
84
Debit
96
Food Stamps
170

When is Fritos Flavor Twists Purchased?

day of week
Sun
16.6%
Mon
14.1%
Tue
11.4%
Wed
12.5%
Thu
12.4%
Fri
15.4%
Sat
17.6%
time of day
Morning
13.9%
Noon
15.2%
Afternoon
33.4%
Evening
30.1%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fritos Flavor Twists consumers purchase?

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Why do Fritos Flavor Twists consumers try new brands?

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Where do Fritos Flavor Twists consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fritos Flavor Twists Target Market

Arrow and target

Who actually buys Fritos Flavor Twists? Do these consumers match the intended target market of Fritos Flavor Twists?

Thought bubble

What motivates the target market to purchase Fritos Flavor Twists?

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What other target market should Fritos Flavor Twists look at?

venn diagram

Which other brands have a similar target market?

About Our Fritos Flavor Twists Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.