Fritos Scoops Consumer Insights

Who buys Fritos Scoops?

A Fritos Scoops consumer is generally slightly higher income, Caucasian, and older age. Fritos Scoops consumers are more likely to purchase Fritos Scoops during larger pantry stocking trips. Brands such as Fritos, Cheetos, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

Fritos Scoops Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.8%
Total Basket $ (median)
$62.46

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fritos Scoops Consumer Demographics

demographic
index
Female
101
Male
90
<24
69
25-34
76
35-44
95
45-54
122
55-64
150
65+
136
African American
50
Asian
35
Caucasian
114
Hispanic
68
demographic
index
Has Kids
95
No Kids
110
- $20k
81
$20k-40k
91
$40k-60k
100
$60k-80k
99
$80k-100k
116
$100k-125k
107
$125k +
103
No College
103
College
100
Adv. Degree
99

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Fritos Scoops Basket Affinity & Size

brand
basket affinity
Fritos 16.3x
Cheetos 7.1x
Ro-Tel 7.1x
Tostitos Scoops 7.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
427

Where is Fritos Scoops Purchased?

channels
index
Club
72
Dollar
177
Drug
27
Food
138
Gas & Convenience
24
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fritos 1.6x
Sunbeam 1.4x
Ro-Tel 1.4x
Diet Dr Pepper 1.4x

How Did They Pay?

method
index
Cash
103
Credit
97
Debit
103
Food Stamps
104

When is Fritos Scoops Purchased?

day of week
Sun
17.2%
Mon
11.5%
Tue
11.1%
Wed
11.5%
Thu
11.5%
Fri
16.7%
Sat
20.4%
time of day
Morning
14.2%
Noon
18.0%
Afternoon
36.1%
Evening
26.7%
Late
5.0%

About Our Fritos Scoops Consumer Insights

How do we know who buys Fritos Scoops? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fritos Scoops consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.