Fritos Scoops Consumer Insights

Who buys Fritos Scoops? Fritos Scoops consumers are generally slightly higher income, Caucasian, and older age. Fritos Scoops consumers are more likely to purchase Fritos Scoops during larger pantry stocking trips. Brands such as Fritos, Cheetos, and Ro-Tel also tend to be purchased in the same trip. Sample consumer insights data below.

Fritos Scoops Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.8%
Total Basket $ (median)
$62.46

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fritos Scoops Consumer Demographics

demographic
index
Female
101
Male
90
<24
69
25-34
76
35-44
95
45-54
122
55-64
150
65+
136
African American
50
Asian
35
Caucasian
114
Hispanic
68
demographic
index
Has Kids
95
No Kids
110
- $20k
81
$20k-40k
91
$40k-60k
100
$60k-80k
99
$80k-100k
116
$100k-125k
107
$125k +
103
No College
103
College
100
Adv. Degree
99

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Fritos Scoops Basket Affinity & Size

brand
basket affinity
Fritos 16.3x
Cheetos 7.1x
Ro-Tel 7.1x
Tostitos Scoops 7.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
427

Where is Fritos Scoops Purchased?

channels
index
Club
72
Dollar
177
Drug
27
Food
138
Gas & Convenience
24
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fritos 1.6x
Sunbeam 1.4x
Ro-Tel 1.4x
Diet Dr Pepper 1.4x

How Did They Pay?

method
index
Cash
103
Credit
97
Debit
103
Food Stamps
104

When is Fritos Scoops Purchased?

day of week
Sun
17.2%
Mon
11.5%
Tue
11.1%
Wed
11.5%
Thu
11.5%
Fri
16.7%
Sat
20.4%
time of day
Morning
14.2%
Noon
18.0%
Afternoon
36.1%
Evening
26.7%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fritos Scoops consumers purchase?

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Why do Fritos Scoops consumers try new brands?

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Where do Fritos Scoops consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fritos Scoops Target Market

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Who actually buys Fritos Scoops? Do these consumers match the intended target market of Fritos Scoops?

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What motivates the target market to purchase Fritos Scoops?

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What other target market should Fritos Scoops look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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