Frontera Consumer Insights

Who buys Frontera?

A Frontera consumer is generally very high income, Hispanic, and lower middle age. Frontera consumers are more likely to purchase Frontera during larger pantry stocking trips. Brands such as Archer Farms, Mission (Foods), and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

Frontera Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.5%
Total Basket $ (median)
$66.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Frontera Consumer Demographics

demographic
index
Female
96
Male
142
<24
51
25-34
107
35-44
109
45-54
89
55-64
95
65+
45
African American
44
Asian
82
Caucasian
101
Hispanic
134
demographic
index
Has Kids
98
No Kids
104
- $20k
47
$20k-40k
72
$40k-60k
78
$60k-80k
86
$80k-100k
104
$100k-125k
114
$125k +
210
No College
58
College
101
Adv. Degree
147

Understand Frontera Consumer Behavior

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Frontera Basket Affinity & Size

brand
basket affinity
Archer Farms 17.4x
Mission (Foods) 9.5x
Old El Paso 7.8x
Jennie-O 7.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
449

Where is Frontera Purchased?

channels
index
Club
0
Dollar
1
Drug
159
Food
93
Gas & Convenience
7
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.8x
Bolthouse Farms 1.6x
Nabisco Triscuit 1.5x
Taylor Farms 1.5x

How Did They Pay?

method
index
Cash
120
Credit
100
Debit
96
Food Stamps
59

When is Frontera Purchased?

day of week
Sun
18.5%
Mon
14.2%
Tue
12.0%
Wed
10.9%
Thu
13.3%
Fri
13.3%
Sat
17.7%
time of day
Morning
13.9%
Noon
16.4%
Afternoon
37.7%
Evening
26.5%
Late
5.5%

Get More Frontera Data

Contact us for the latest Frontera consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Frontera consumers switch to?

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Why do consumers stop buying Frontera products?

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Which retailers do Frontera shoppers prefer to shop at?

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What motivates consumers to try Frontera products?

Research the Frontera Target Market

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Who actually buys Frontera? Do these consumers match the intended target market of Frontera?

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What motivates the target market to purchase Frontera?

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What other target market should Frontera look at?

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Which other brands have a similar target market?

About Our Frontera Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.