Frontera Consumer Insights

Who buys Frontera? Frontera consumers are generally very high income, Hispanic, and lower middle age. Frontera consumers are more likely to purchase Frontera during larger pantry stocking trips. Brands such as Archer Farms, Mission (Foods), and Old El Paso also tend to be purchased in the same trip. Sample consumer insights data below.

Frontera Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.5%
Total Basket $ (median)
$66.94

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Frontera Consumer Demographics

demographic
index
Female
96
Male
142
<24
51
25-34
107
35-44
109
45-54
89
55-64
95
65+
45
African American
44
Asian
82
Caucasian
101
Hispanic
134
demographic
index
Has Kids
98
No Kids
104
- $20k
47
$20k-40k
72
$40k-60k
78
$60k-80k
86
$80k-100k
104
$100k-125k
114
$125k +
210
No College
58
College
101
Adv. Degree
147

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Frontera Basket Affinity & Size

brand
basket affinity
Archer Farms 17.4x
Mission (Foods) 9.5x
Old El Paso 7.8x
Jennie-O 7.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
449

Where is Frontera Purchased?

channels
index
Club
0
Dollar
1
Drug
159
Food
93
Gas & Convenience
7
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.8x
Bolthouse Farms 1.6x
Nabisco Triscuit 1.5x
Taylor Farms 1.5x

How Did They Pay?

method
index
Cash
120
Credit
100
Debit
96
Food Stamps
59

When is Frontera Purchased?

day of week
Sun
18.5%
Mon
14.2%
Tue
12.0%
Wed
10.9%
Thu
13.3%
Fri
13.3%
Sat
17.7%
time of day
Morning
13.9%
Noon
16.4%
Afternoon
37.7%
Evening
26.5%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Frontera consumers purchase?

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Why do Frontera consumers try new brands?

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Where do Frontera consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Frontera Target Market

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Who actually buys Frontera? Do these consumers match the intended target market of Frontera?

Thought bubble

What motivates the target market to purchase Frontera?

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What other target market should Frontera look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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