Frontline Consumer Insights

Who buys Frontline?

A Frontline consumer is generally very high income, Caucasian, and older age. Frontline consumers are more likely to purchase Frontline during larger pantry stocking trips. Brands such as Taylor Farms, Cascade, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Frontline Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$39.77
% of Basket $ (median)
41.2%
Total Basket $ (median)
$96.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Frontline Consumer Demographics

demographic
index
Female
101
Male
91
<24
74
25-34
82
35-44
99
45-54
120
55-64
127
65+
97
African American
39
Asian
101
Caucasian
109
Hispanic
57
demographic
index
Has Kids
89
No Kids
125
- $20k
83
$20k-40k
87
$40k-60k
85
$60k-80k
89
$80k-100k
115
$100k-125k
116
$125k +
139
No College
86
College
101
Adv. Degree
112

Understand Frontline Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Frontline Basket Affinity & Size

brand
basket affinity
Taylor Farms 13.7x
Cascade 9.4x
Hefty 9.1x
Nutella 7.6x
basket size
index
Urgent Need (1-2 Items)
56
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
189

Where is Frontline Purchased?

channels
index
Club
619
Dollar
2
Drug
3
Food
18
Gas & Convenience
3
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.7x
Bertolli 1.4x
Taylor Farms 1.4x
Almond Breeze 1.4x

How Did They Pay?

method
index
Cash
57
Credit
118
Debit
119
Food Stamps
13

When is Frontline Purchased?

day of week
Sun
15.9%
Mon
12.9%
Tue
11.5%
Wed
13.0%
Thu
12.5%
Fri
15.9%
Sat
18.3%
time of day
Morning
12.9%
Noon
21.2%
Afternoon
37.9%
Evening
25.2%
Late
2.8%

Get More Frontline Data

Contact us for the latest Frontline consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Frontline consumers switch to?

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Why do consumers stop buying Frontline products?

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Which retailers do Frontline shoppers prefer to shop at?

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What motivates consumers to try Frontline products?

Research the Frontline Target Market

Arrow and target

Who actually buys Frontline? Do these consumers match the intended target market of Frontline?

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What motivates the target market to purchase Frontline?

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What other target market should Frontline look at?

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Which other brands have a similar target market?

About Our Frontline Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.