Frontline Consumer Insights

Who buys Frontline? A Frontline consumer is generally very high income, Caucasian, and older age. Frontline consumers are more likely to purchase Frontline during larger pantry stocking trips. Brands such as Taylor Farms, Cascade, and Hefty also tend to be purchased in the same trip. Sample consumer insights data below.

Frontline Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$39.77
% of Basket $ (median)
41.2%
Total Basket $ (median)
$96.49

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Frontline Consumer Demographics

demographic
index
Female
101
Male
91
<24
74
25-34
82
35-44
99
45-54
120
55-64
127
65+
97
African American
39
Asian
101
Caucasian
109
Hispanic
57
demographic
index
Has Kids
89
No Kids
125
- $20k
83
$20k-40k
87
$40k-60k
85
$60k-80k
89
$80k-100k
115
$100k-125k
116
$125k +
139
No College
86
College
101
Adv. Degree
112

Understand Frontline Consumer Behavior

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Frontline Basket Affinity & Size

brand
basket affinity
Taylor Farms 13.7x
Cascade 9.4x
Hefty 9.1x
Nutella 7.6x
basket size
index
Urgent Need (1-2 Items)
56
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
189

Where is Frontline Purchased?

channels
index
Club
619
Dollar
2
Drug
3
Food
18
Gas & Convenience
3
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.7x
Bertolli 1.4x
Taylor Farms 1.4x
Almond Breeze 1.4x

How Did They Pay?

method
index
Cash
57
Credit
118
Debit
119
Food Stamps
13

When is Frontline Purchased?

day of week
Sun
15.9%
Mon
12.9%
Tue
11.5%
Wed
13.0%
Thu
12.5%
Fri
15.9%
Sat
18.3%
time of day
Morning
12.9%
Noon
21.2%
Afternoon
37.9%
Evening
25.2%
Late
2.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Frontline consumers purchase?

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Why do Frontline consumers try new brands?

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Where do Frontline consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Frontline Target Market

Arrow and target

Who actually buys Frontline? Do these consumers match the intended target market of Frontline?

Thought bubble

What motivates the target market to purchase Frontline?

magnifying glass

What other target market should Frontline look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us