Frozen (Licensed) Consumer Insights

Who buys Frozen (Licensed)?

A Frozen (Licensed) consumer is generally median income, Caucasian, and young adult age. Frozen (Licensed) consumers are more likely to purchase Frozen (Licensed) during larger pantry stocking trips. Brands such as Crayola, Gerber, and Gerber Graduates also tend to be purchased in the same trip. See sample consumer insights data below.

Frozen (Licensed) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.74
% of Basket $ (median)
12.1%
Total Basket $ (median)
$80.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Frozen (Licensed) Consumer Demographics

demographic
index
Female
103
Male
70
<24
56
25-34
121
35-44
116
45-54
64
55-64
75
65+
56
African American
70
Asian
72
Caucasian
105
Hispanic
101
demographic
index
Has Kids
122
No Kids
50
- $20k
99
$20k-40k
100
$40k-60k
110
$60k-80k
113
$80k-100k
96
$100k-125k
85
$125k +
83
No College
112
College
100
Adv. Degree
84

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Frozen (Licensed) Basket Affinity & Size

brand
basket affinity
Crayola 14.3x
Gerber 5.1x
Gerber Graduates 5.0x
Totino's Pizza Rolls 4.9x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
273

Where is Frozen (Licensed) Purchased?

channels
index
Beauty
26
Club
10
Dollar
62
Drug
11
Food
2
Gas & Convenience
1
Mass
211
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Yoplait Go-Gurt 1.6x
Gerber Graduates 1.6x
Crayola 1.5x

How Did They Pay?

method
index
Cash
96
Credit
101
Debit
108
Food Stamps
63

When is Frozen (Licensed) Purchased?

day of week
Sun
13.1%
Mon
10.0%
Tue
11.1%
Wed
10.8%
Thu
16.4%
Fri
19.2%
Sat
19.4%
time of day
Morning
14.6%
Noon
16.8%
Afternoon
32.1%
Evening
27.4%
Late
9.0%

About Our Frozen (Licensed) Consumer Insights

How do we know who buys Frozen (Licensed)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Frozen (Licensed) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.