Frozen (Licensed) Consumer Insights

Who buys Frozen (Licensed)? Frozen (Licensed) consumers are generally median income, Caucasian, and young adult age. Frozen (Licensed) consumers are more likely to purchase Frozen (Licensed) during larger pantry stocking trips. Brands such as Crayola, Gerber, and Gerber Graduates also tend to be purchased in the same trip. Sample consumer insights data below.

Frozen (Licensed) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.74
% of Basket $ (median)
12.1%
Total Basket $ (median)
$80.55

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Frozen (Licensed) Consumer Demographics

demographic
index
Female
103
Male
70
<24
56
25-34
121
35-44
116
45-54
64
55-64
75
65+
56
African American
70
Asian
72
Caucasian
105
Hispanic
101
demographic
index
Has Kids
122
No Kids
50
- $20k
99
$20k-40k
100
$40k-60k
110
$60k-80k
113
$80k-100k
96
$100k-125k
85
$125k +
83
No College
112
College
100
Adv. Degree
84

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Frozen (Licensed) Basket Affinity & Size

brand
basket affinity
Crayola 14.3x
Gerber 5.1x
Gerber Graduates 5.0x
Totino's Pizza Rolls 4.9x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
273

Where is Frozen (Licensed) Purchased?

channels
index
Beauty
26
Club
10
Dollar
62
Drug
11
Food
2
Gas & Convenience
1
Mass
211
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Yoplait Go-Gurt 1.6x
Gerber Graduates 1.6x
Crayola 1.5x

How Did They Pay?

method
index
Cash
96
Credit
101
Debit
108
Food Stamps
63

When is Frozen (Licensed) Purchased?

day of week
Sun
13.1%
Mon
10.0%
Tue
11.1%
Wed
10.8%
Thu
16.4%
Fri
19.2%
Sat
19.4%
time of day
Morning
14.6%
Noon
16.8%
Afternoon
32.1%
Evening
27.4%
Late
9.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Frozen (Licensed) consumers purchase?

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Why do Frozen (Licensed) consumers try new brands?

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Where do Frozen (Licensed) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Frozen (Licensed) Target Market

Arrow and target

Who actually buys Frozen (Licensed)? Do these consumers match the intended target market of Frozen (Licensed)?

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What motivates the target market to purchase Frozen (Licensed)?

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What other target market should Frozen (Licensed) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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