Fructis Color Shield Consumer Insights

Who buys Fructis Color Shield? Fructis Color Shield consumers are generally very low income, Hispanic, and adolescent age. Fructis Color Shield consumers are more likely to purchase Fructis Color Shield during larger pantry stocking trips. Brands such as TRESemme, Suave, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Fructis Color Shield Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
11.2%
Total Basket $ (median)
$26.85

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fructis Color Shield Consumer Demographics

demographic
index
Female
104
Male
59
<24
129
25-34
109
35-44
90
45-54
110
55-64
103
65+
36
African American
40
Asian
146
Caucasian
88
Hispanic
194
demographic
index
Has Kids
101
No Kids
98
- $20k
130
$20k-40k
110
$40k-60k
111
$60k-80k
100
$80k-100k
94
$100k-125k
82
$125k +
72
No College
134
College
98
Adv. Degree
70

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Fructis Color Shield Basket Affinity & Size

brand
basket affinity
TRESemme 10.3x
Suave 8.1x
Olay 8.1x
Listerine 7.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
287

Where is Fructis Color Shield Purchased?

channels
index
Dollar
179
Drug
623
Food
62
Gas & Convenience
3
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.1x
Marlboro 1.7x
Maxwell House 1.6x
Duncan Hines 1.5x

How Did They Pay?

method
index
Cash
177
Credit
75
Debit
89
Food Stamps
62

When is Fructis Color Shield Purchased?

day of week
Sun
15.1%
Mon
10.3%
Tue
14.1%
Wed
13.3%
Thu
13.1%
Fri
14.7%
Sat
19.4%
time of day
Morning
14.6%
Noon
15.3%
Afternoon
31.8%
Evening
29.6%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fructis Color Shield consumers purchase?

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Why do Fructis Color Shield consumers try new brands?

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Where do Fructis Color Shield consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fructis Color Shield Target Market

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Who actually buys Fructis Color Shield? Do these consumers match the intended target market of Fructis Color Shield?

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What motivates the target market to purchase Fructis Color Shield?

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What other target market should Fructis Color Shield look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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