Fructis Color Shield Consumer Insights

Who buys Fructis Color Shield?

A Fructis Color Shield consumer is generally very low income, Hispanic, and adolescent age. Fructis Color Shield consumers are more likely to purchase Fructis Color Shield during larger pantry stocking trips. Brands such as TRESemme, Suave, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Fructis Color Shield Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
11.2%
Total Basket $ (median)
$26.85

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fructis Color Shield Consumer Demographics

demographic
index
Female
104
Male
59
<24
129
25-34
109
35-44
90
45-54
110
55-64
103
65+
36
African American
40
Asian
146
Caucasian
88
Hispanic
194
demographic
index
Has Kids
101
No Kids
98
- $20k
130
$20k-40k
110
$40k-60k
111
$60k-80k
100
$80k-100k
94
$100k-125k
82
$125k +
72
No College
134
College
98
Adv. Degree
70

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Fructis Color Shield Basket Affinity & Size

brand
basket affinity
TRESemme 10.3x
Suave 8.1x
Olay 8.1x
Listerine 7.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
287

Where is Fructis Color Shield Purchased?

channels
index
Dollar
179
Drug
623
Food
62
Gas & Convenience
3
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.1x
Marlboro 1.7x
Maxwell House 1.6x
Duncan Hines 1.5x

How Did They Pay?

method
index
Cash
177
Credit
75
Debit
89
Food Stamps
62

When is Fructis Color Shield Purchased?

day of week
Sun
15.1%
Mon
10.3%
Tue
14.1%
Wed
13.3%
Thu
13.1%
Fri
14.7%
Sat
19.4%
time of day
Morning
14.6%
Noon
15.3%
Afternoon
31.8%
Evening
29.6%
Late
8.7%

About Our Fructis Color Shield Consumer Insights

How do we know who buys Fructis Color Shield? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fructis Color Shield consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.