Fructis Pure Clean Consumer Insights

Who buys Fructis Pure Clean? A Fructis Pure Clean consumer is generally very high income, Asian, and adolescent age. Fructis Pure Clean consumers are more likely to purchase Fructis Pure Clean during larger pantry stocking trips. Brands such as TRESemme, Neutrogena, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

Fructis Pure Clean Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
11.3%
Total Basket $ (median)
$30.96

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fructis Pure Clean Consumer Demographics

demographic
index
Female
101
Male
91
<24
121
25-34
114
35-44
101
45-54
94
55-64
74
65+
52
African American
49
Asian
181
Caucasian
89
Hispanic
135
demographic
index
Has Kids
104
No Kids
92
- $20k
108
$20k-40k
86
$40k-60k
103
$60k-80k
105
$80k-100k
102
$100k-125k
88
$125k +
111
No College
88
College
103
Adv. Degree
100

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Fructis Pure Clean Basket Affinity & Size

brand
basket affinity
TRESemme 9.6x
Neutrogena 7.8x
CoverGirl 6.1x
Scott 5.8x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
254

Where is Fructis Pure Clean Purchased?

channels
index
Beauty
154
Dollar
5
Drug
379
Food
27
Mass
143
regions
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What Else Do They Buy?

brand
household affinity
Smart Balance 1.5x
Huggies 1.4x
Archer Farms 1.4x
CoverGirl 1.4x

How Did They Pay?

method
index
Cash
135
Credit
85
Debit
98
Food Stamps
43

When is Fructis Pure Clean Purchased?

day of week
Sun
15.5%
Mon
12.6%
Tue
11.7%
Wed
12.5%
Thu
13.0%
Fri
16.1%
Sat
18.5%
time of day
Morning
14.7%
Noon
15.9%
Afternoon
32.4%
Evening
27.9%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fructis Pure Clean consumers purchase?

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Why do Fructis Pure Clean consumers try new brands?

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Where do Fructis Pure Clean consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fructis Pure Clean Target Market

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Who actually buys Fructis Pure Clean? Do these consumers match the intended target market of Fructis Pure Clean?

Thought bubble

What motivates the target market to purchase Fructis Pure Clean?

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What other target market should Fructis Pure Clean look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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