Fructis Sleek & Shine Consumer Insights

Who buys Fructis Sleek & Shine?

A Fructis Sleek & Shine consumer is generally lower income, Hispanic, and adolescent age. Fructis Sleek & Shine consumers are more likely to purchase Fructis Sleek & Shine during larger pantry stocking trips. Brands such as TRESemme, Dove, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

Fructis Sleek & Shine Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.47
% of Basket $ (median)
9.4%
Total Basket $ (median)
$36.97

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fructis Sleek & Shine Consumer Demographics

demographic
index
Female
103
Male
68
<24
160
25-34
121
35-44
97
45-54
94
55-64
64
65+
37
African American
84
Asian
156
Caucasian
85
Hispanic
186
demographic
index
Has Kids
107
No Kids
85
- $20k
123
$20k-40k
127
$40k-60k
112
$60k-80k
91
$80k-100k
91
$100k-125k
77
$125k +
74
No College
117
College
101
Adv. Degree
76

Understand Fructis Sleek & Shine Consumer Behavior

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Fructis Sleek & Shine Basket Affinity & Size

brand
basket affinity
TRESemme 15.7x
Dove 11.4x
Neutrogena 10.2x
Secret 10.1x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
293

Where is Fructis Sleek & Shine Purchased?

channels
index
Beauty
116
Dollar
182
Drug
462
Food
30
Gas & Convenience
1
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
TRESemme 1.4x
Gatorade G2 1.4x
Marlboro 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
150
Credit
75
Debit
99
Food Stamps
66

When is Fructis Sleek & Shine Purchased?

day of week
Sun
15.9%
Mon
12.7%
Tue
12.6%
Wed
12.0%
Thu
13.3%
Fri
14.9%
Sat
18.5%
time of day
Morning
14.2%
Noon
16.5%
Afternoon
33.0%
Evening
28.5%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fructis Sleek & Shine consumers purchase?

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Why do Fructis Sleek & Shine consumers try new brands?

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Where do Fructis Sleek & Shine consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fructis Sleek & Shine Target Market

Arrow and target

Who actually buys Fructis Sleek & Shine? Do these consumers match the intended target market of Fructis Sleek & Shine?

Thought bubble

What motivates the target market to purchase Fructis Sleek & Shine?

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What other target market should Fructis Sleek & Shine look at?

venn diagram

Which other brands have a similar target market?

About Our Fructis Sleek & Shine Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.