Fruit2O Consumer Insights

Who buys Fruit2O?

A Fruit2O consumer is generally higher income, Caucasian, and senior age. Fruit2O consumers are more likely to purchase Fruit2O during larger pantry stocking trips. Brands such as Sparkling Ice, Dixie, and Bounty also tend to be purchased in the same trip. See sample consumer insights data below.

Fruit2O Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.98
% of Basket $ (median)
7.1%
Total Basket $ (median)
$84.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fruit2O Consumer Demographics

demographic
index
Female
102
Male
84
<24
63
25-34
55
35-44
125
45-54
124
55-64
71
65+
129
African American
107
Asian
23
Caucasian
115
Hispanic
54
demographic
index
Has Kids
110
No Kids
78
- $20k
58
$20k-40k
63
$40k-60k
95
$60k-80k
85
$80k-100k
119
$100k-125k
150
$125k +
141
No College
95
College
95
Adv. Degree
128

Understand Fruit2O Consumer Behavior

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Fruit2O Basket Affinity & Size

brand
basket affinity
Sparkling Ice 10.3x
Dixie 6.5x
Bounty 6.4x
Totino's Pizza Rolls 5.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
190
Pantry Stocking (21+ Items)
327

Where is Fruit2O Purchased?

channels
index
Club
435
Drug
28
Food
143
Gas & Convenience
6
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 2.1x
Perdue 2.0x
Sparkling Ice 2.0x
Utz 1.8x

How Did They Pay?

method
index
Cash
81
Credit
129
Debit
88
Food Stamps
77

When is Fruit2O Purchased?

day of week
Sun
17.7%
Mon
13.2%
Tue
11.9%
Wed
12.9%
Thu
11.5%
Fri
15.8%
Sat
17.1%
time of day
Morning
14.5%
Noon
23.0%
Afternoon
37.1%
Evening
21.5%
Late
3.9%

About Our Fruit2O Consumer Insights

How do we know who buys Fruit2O? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fruit2O consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.