Fruit By The Foot Consumer Insights

Who buys Fruit By The Foot?

A Fruit By The Foot consumer is generally very high income, Asian, and lower middle age. Fruit By The Foot consumers are more likely to purchase Fruit By The Foot during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, Capri Sun, and Quaker Chewy also tend to be purchased in the same trip. See sample consumer insights data below.

Fruit By The Foot Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.75
% of Basket $ (median)
4.4%
Total Basket $ (median)
$84.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fruit By The Foot Consumer Demographics

demographic
index
Female
102
Male
76
<24
88
25-34
79
35-44
124
45-54
108
55-64
58
65+
42
African American
53
Asian
133
Caucasian
97
Hispanic
104
demographic
index
Has Kids
124
No Kids
45
- $20k
77
$20k-40k
69
$40k-60k
87
$60k-80k
94
$80k-100k
111
$100k-125k
121
$125k +
155
No College
90
College
100
Adv. Degree
115

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Fruit By The Foot Basket Affinity & Size

brand
basket affinity
Yoplait Go-Gurt 7.3x
Capri Sun 6.6x
Quaker Chewy 6.5x
Betty Crocker 6.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
484

Where is Fruit By The Foot Purchased?

channels
index
Beauty
1
Club
418
Dollar
60
Drug
10
Food
91
Gas & Convenience
1
Mass
52
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.0x
Yoplait Go-Gurt 1.7x
YoCrunch 1.7x
Pop-Tarts 1.6x

How Did They Pay?

method
index
Cash
79
Credit
97
Debit
111
Food Stamps
135

When is Fruit By The Foot Purchased?

day of week
Sun
19.0%
Mon
12.3%
Tue
11.4%
Wed
12.5%
Thu
12.7%
Fri
15.0%
Sat
17.1%
time of day
Morning
13.1%
Noon
19.9%
Afternoon
36.1%
Evening
26.2%
Late
4.7%

About Our Fruit By The Foot Consumer Insights

How do we know who buys Fruit By The Foot? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fruit By The Foot consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.