Fruit By The Foot Consumer Insights

Who buys Fruit By The Foot?

A Fruit By The Foot consumer is generally very high income, Asian, and lower middle age. Fruit By The Foot consumers are more likely to purchase Fruit By The Foot during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, Capri Sun, and Quaker Chewy also tend to be purchased in the same trip. Sample consumer insights data below.

Fruit By The Foot Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.75
% of Basket $ (median)
4.4%
Total Basket $ (median)
$84.36

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fruit By The Foot Consumer Demographics

demographic
index
Female
102
Male
76
<24
88
25-34
79
35-44
124
45-54
108
55-64
58
65+
42
African American
53
Asian
133
Caucasian
97
Hispanic
104
demographic
index
Has Kids
124
No Kids
45
- $20k
77
$20k-40k
69
$40k-60k
87
$60k-80k
94
$80k-100k
111
$100k-125k
121
$125k +
155
No College
90
College
100
Adv. Degree
115

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Fruit By The Foot Basket Affinity & Size

brand
basket affinity
Yoplait Go-Gurt 7.3x
Capri Sun 6.6x
Quaker Chewy 6.5x
Betty Crocker 6.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
484

Where is Fruit By The Foot Purchased?

channels
index
Beauty
1
Club
418
Dollar
60
Drug
10
Food
91
Gas & Convenience
1
Mass
52
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.0x
Yoplait Go-Gurt 1.7x
YoCrunch 1.7x
Pop-Tarts 1.6x

How Did They Pay?

method
index
Cash
79
Credit
97
Debit
111
Food Stamps
135

When is Fruit By The Foot Purchased?

day of week
Sun
19.0%
Mon
12.3%
Tue
11.4%
Wed
12.5%
Thu
12.7%
Fri
15.0%
Sat
17.1%
time of day
Morning
13.1%
Noon
19.9%
Afternoon
36.1%
Evening
26.2%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fruit By The Foot consumers purchase?

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Why do Fruit By The Foot consumers try new brands?

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Where do Fruit By The Foot consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fruit By The Foot Target Market

Arrow and target

Who actually buys Fruit By The Foot? Do these consumers match the intended target market of Fruit By The Foot?

Thought bubble

What motivates the target market to purchase Fruit By The Foot?

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What other target market should Fruit By The Foot look at?

venn diagram

Which other brands have a similar target market?

About Our Fruit By The Foot Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.