Fruit By The Foot Consumer Insights

Who buys Fruit By The Foot?

A Fruit By The Foot consumer is generally very high income, Asian, and lower middle age. Fruit By The Foot consumers are more likely to purchase Fruit By The Foot during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, Capri Sun, and Quaker Chewy also tend to be purchased in the same trip. See sample consumer insights data below.

Fruit By The Foot Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.75
% of Basket $ (median)
4.4%
Total Basket $ (median)
$84.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fruit By The Foot Consumer Demographics

demographic
index
Female
102
Male
76
<24
88
25-34
79
35-44
124
45-54
108
55-64
58
65+
42
African American
53
Asian
133
Caucasian
97
Hispanic
104
demographic
index
Has Kids
124
No Kids
45
- $20k
77
$20k-40k
69
$40k-60k
87
$60k-80k
94
$80k-100k
111
$100k-125k
121
$125k +
155
No College
90
College
100
Adv. Degree
115

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Fruit By The Foot Basket Affinity & Size

brand
basket affinity
Yoplait Go-Gurt 7.3x
Capri Sun 6.6x
Quaker Chewy 6.5x
Betty Crocker 6.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
484

Where is Fruit By The Foot Purchased?

channels
index
Beauty
1
Club
418
Dollar
60
Drug
10
Food
91
Gas & Convenience
1
Mass
52
regions
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What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.0x
Yoplait Go-Gurt 1.7x
YoCrunch 1.7x
Pop-Tarts 1.6x

How Did They Pay?

method
index
Cash
79
Credit
97
Debit
111
Food Stamps
135

When is Fruit By The Foot Purchased?

day of week
Sun
19.0%
Mon
12.3%
Tue
11.4%
Wed
12.5%
Thu
12.7%
Fri
15.0%
Sat
17.1%
time of day
Morning
13.1%
Noon
19.9%
Afternoon
36.1%
Evening
26.2%
Late
4.7%

Get More Fruit By The Foot Data

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Find Answers to Questions

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Which brands do Fruit By The Foot consumers switch to?

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Why do consumers stop buying Fruit By The Foot products?

Store front

Which retailers do Fruit By The Foot shoppers prefer to shop at?

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What motivates consumers to try Fruit By The Foot products?

Research the Fruit By The Foot Target Market

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Who actually buys Fruit By The Foot? Do these consumers match the intended target market of Fruit By The Foot?

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What motivates the target market to buy Fruit By The Foot?

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What other target market should Fruit By The Foot look at?

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Which other brands have a similar target market?

About Our Fruit By The Foot Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.