Fruit Gushers Consumer Insights

Who buys Fruit Gushers?

A Fruit Gushers consumer is generally slightly lower income, African American, and lower middle age. Fruit Gushers consumers are more likely to purchase Fruit Gushers during larger pantry stocking trips. Brands such as Betty Crocker, Kellogg's, and General Mills Lucky Charms also tend to be purchased in the same trip. See sample consumer insights data below.

Fruit Gushers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.3%
Total Basket $ (median)
$69.31

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fruit Gushers Consumer Demographics

demographic
index
Female
104
Male
65
<24
93
25-34
99
35-44
115
45-54
99
55-64
53
65+
36
African American
112
Asian
64
Caucasian
106
Hispanic
77
demographic
index
Has Kids
120
No Kids
55
- $20k
100
$20k-40k
96
$40k-60k
115
$60k-80k
97
$80k-100k
94
$100k-125k
96
$125k +
97
No College
119
College
97
Adv. Degree
89

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Fruit Gushers Basket Affinity & Size

brand
basket affinity
Betty Crocker 6.2x
Kellogg's 5.8x
General Mills Lucky Charms 5.5x
Cinnamon Toast Crunch 5.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
503

Where is Fruit Gushers Purchased?

channels
index
Club
128
Dollar
93
Drug
18
Food
148
Gas & Convenience
7
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.7x
Hawaiian Punch 1.6x
Kool-Aid 1.6x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
95
Credit
88
Debit
102
Food Stamps
202

When is Fruit Gushers Purchased?

day of week
Sun
19.8%
Mon
12.9%
Tue
12.5%
Wed
11.5%
Thu
11.9%
Fri
14.5%
Sat
16.8%
time of day
Morning
13.4%
Noon
17.3%
Afternoon
33.8%
Evening
28.8%
Late
6.7%

About Our Fruit Gushers Consumer Insights

How do we know who buys Fruit Gushers? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fruit Gushers consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.