Fruit Gushers Consumer Insights

Who buys Fruit Gushers? A Fruit Gushers consumer is generally slightly lower income, African American, and lower middle age. Fruit Gushers consumers are more likely to purchase Fruit Gushers during larger pantry stocking trips. Brands such as Betty Crocker, Kellogg's, and General Mills Lucky Charms also tend to be purchased in the same trip. Sample consumer insights data below.

Fruit Gushers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.3%
Total Basket $ (median)
$69.31

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  • Recent demographic data

Fruit Gushers Consumer Demographics

demographic
index
Female
104
Male
65
<24
93
25-34
99
35-44
115
45-54
99
55-64
53
65+
36
African American
112
Asian
64
Caucasian
106
Hispanic
77
demographic
index
Has Kids
120
No Kids
55
- $20k
100
$20k-40k
96
$40k-60k
115
$60k-80k
97
$80k-100k
94
$100k-125k
96
$125k +
97
No College
119
College
97
Adv. Degree
89

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Fruit Gushers Basket Affinity & Size

brand
basket affinity
Betty Crocker 6.2x
Kellogg's 5.8x
General Mills Lucky Charms 5.5x
Cinnamon Toast Crunch 5.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
503

Where is Fruit Gushers Purchased?

channels
index
Club
128
Dollar
93
Drug
18
Food
148
Gas & Convenience
7
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.7x
Hawaiian Punch 1.6x
Kool-Aid 1.6x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
95
Credit
88
Debit
102
Food Stamps
202

When is Fruit Gushers Purchased?

day of week
Sun
19.8%
Mon
12.9%
Tue
12.5%
Wed
11.5%
Thu
11.9%
Fri
14.5%
Sat
16.8%
time of day
Morning
13.4%
Noon
17.3%
Afternoon
33.8%
Evening
28.8%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fruit Gushers consumers purchase?

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Why do Fruit Gushers consumers try new brands?

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Where do Fruit Gushers consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fruit Gushers Target Market

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Who actually buys Fruit Gushers? Do these consumers match the intended target market of Fruit Gushers?

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What motivates the target market to purchase Fruit Gushers?

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What other target market should Fruit Gushers look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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