Fruit Gushers Consumer Insights

Who buys Fruit Gushers?

A Fruit Gushers consumer is generally slightly lower income, African American, and lower middle age. Fruit Gushers consumers are more likely to purchase Fruit Gushers during larger pantry stocking trips. Brands such as Betty Crocker, Kellogg's, and General Mills Lucky Charms also tend to be purchased in the same trip. See sample consumer insights data below.

Fruit Gushers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.3%
Total Basket $ (median)
$69.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fruit Gushers Consumer Demographics

demographic
index
Female
104
Male
65
<24
93
25-34
99
35-44
115
45-54
99
55-64
53
65+
36
African American
112
Asian
64
Caucasian
106
Hispanic
77
demographic
index
Has Kids
120
No Kids
55
- $20k
100
$20k-40k
96
$40k-60k
115
$60k-80k
97
$80k-100k
94
$100k-125k
96
$125k +
97
No College
119
College
97
Adv. Degree
89

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Fruit Gushers Basket Affinity & Size

brand
basket affinity
Betty Crocker 6.2x
Kellogg's 5.8x
General Mills Lucky Charms 5.5x
Cinnamon Toast Crunch 5.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
503

Where is Fruit Gushers Purchased?

channels
index
Club
128
Dollar
93
Drug
18
Food
148
Gas & Convenience
7
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.7x
Hawaiian Punch 1.6x
Kool-Aid 1.6x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
95
Credit
88
Debit
102
Food Stamps
202

When is Fruit Gushers Purchased?

day of week
Sun
19.8%
Mon
12.9%
Tue
12.5%
Wed
11.5%
Thu
11.9%
Fri
14.5%
Sat
16.8%
time of day
Morning
13.4%
Noon
17.3%
Afternoon
33.8%
Evening
28.8%
Late
6.7%

Get More Fruit Gushers Data

Contact us for the latest Fruit Gushers consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Fruit Gushers consumers switch to?

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Why do consumers stop buying Fruit Gushers products?

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Which retailers do Fruit Gushers shoppers prefer to shop at?

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What motivates consumers to try Fruit Gushers products?

Research the Fruit Gushers Target Market

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Who actually buys Fruit Gushers? Do these consumers match the intended target market of Fruit Gushers?

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What motivates the target market to purchase Fruit Gushers?

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What other target market should Fruit Gushers look at?

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Which other brands have a similar target market?

About Our Fruit Gushers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.