Fruit Of The Earth Consumer Insights

Who buys Fruit Of The Earth? Fruit Of The Earth consumers are generally lower income, African American, and older age. Fruit Of The Earth consumers are more likely to purchase Fruit Of The Earth during larger pantry stocking trips. Brands such as Listerine, TRESemme, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

Fruit Of The Earth Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
8.6%
Total Basket $ (median)
$46.29

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fruit Of The Earth Consumer Demographics

demographic
index
Female
101
Male
89
<24
132
25-34
94
35-44
86
45-54
107
55-64
146
65+
141
African American
234
Asian
112
Caucasian
89
Hispanic
106
demographic
index
Has Kids
90
No Kids
122
- $20k
115
$20k-40k
148
$40k-60k
93
$60k-80k
96
$80k-100k
83
$100k-125k
96
$125k +
63
No College
121
College
92
Adv. Degree
113

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Fruit Of The Earth Basket Affinity & Size

brand
basket affinity
Listerine 9.5x
TRESemme 8.1x
Dove 7.1x
Neutrogena 6.3x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
264

Where is Fruit Of The Earth Purchased?

channels
index
Beauty
77
Dollar
574
Drug
9
Food
5
Mass
190
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Wrigley's Extra 1.5x
Blue Bonnet 1.5x
Gain 1.5x
Listerine 1.4x

How Did They Pay?

method
index
Cash
119
Credit
97
Debit
99
Food Stamps
77

When is Fruit Of The Earth Purchased?

day of week
Sun
14.4%
Mon
15.9%
Tue
13.4%
Wed
13.0%
Thu
12.1%
Fri
14.3%
Sat
16.8%
time of day
Morning
16.5%
Noon
16.8%
Afternoon
34.3%
Evening
25.2%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fruit Of The Earth consumers purchase?

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Why do Fruit Of The Earth consumers try new brands?

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Where do Fruit Of The Earth consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fruit Of The Earth Target Market

Arrow and target

Who actually buys Fruit Of The Earth? Do these consumers match the intended target market of Fruit Of The Earth?

Thought bubble

What motivates the target market to purchase Fruit Of The Earth?

magnifying glass

What other target market should Fruit Of The Earth look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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