Fruit Of The Earth Consumer Insights

Who buys Fruit Of The Earth?

A Fruit Of The Earth consumer is generally lower income, African American, and older age. Fruit Of The Earth consumers are more likely to purchase Fruit Of The Earth during larger pantry stocking trips. Brands such as Listerine, TRESemme, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Fruit Of The Earth Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.97
% of Basket $ (median)
8.6%
Total Basket $ (median)
$46.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fruit Of The Earth Consumer Demographics

demographic
index
Female
101
Male
89
<24
132
25-34
94
35-44
86
45-54
107
55-64
146
65+
141
African American
234
Asian
112
Caucasian
89
Hispanic
106
demographic
index
Has Kids
90
No Kids
122
- $20k
115
$20k-40k
148
$40k-60k
93
$60k-80k
96
$80k-100k
83
$100k-125k
96
$125k +
63
No College
121
College
92
Adv. Degree
113

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Fruit Of The Earth Basket Affinity & Size

brand
basket affinity
Listerine 9.5x
TRESemme 8.1x
Dove 7.1x
Neutrogena 6.3x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
264

Where is Fruit Of The Earth Purchased?

channels
index
Beauty
77
Dollar
574
Drug
9
Food
5
Mass
190
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Wrigley's Extra 1.5x
Blue Bonnet 1.5x
Gain 1.5x
Listerine 1.4x

How Did They Pay?

method
index
Cash
119
Credit
97
Debit
99
Food Stamps
77

When is Fruit Of The Earth Purchased?

day of week
Sun
14.4%
Mon
15.9%
Tue
13.4%
Wed
13.0%
Thu
12.1%
Fri
14.3%
Sat
16.8%
time of day
Morning
16.5%
Noon
16.8%
Afternoon
34.3%
Evening
25.2%
Late
7.2%

Get More Fruit Of The Earth Data

Contact us for the latest Fruit Of The Earth consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Fruit Of The Earth consumers switch to?

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Why do consumers stop buying Fruit Of The Earth products?

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Which retailers do Fruit Of The Earth shoppers prefer to shop at?

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What motivates consumers to try Fruit Of The Earth products?

Research the Fruit Of The Earth Target Market

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Who actually buys Fruit Of The Earth? Do these consumers match the intended target market of Fruit Of The Earth?

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What motivates the target market to buy Fruit Of The Earth?

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What other target market should Fruit Of The Earth look at?

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Which other brands have a similar target market?

About Our Fruit Of The Earth Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.