Fruit of the Loom Consumer Insights

Who buys Fruit of the Loom? Fruit of the Loom consumers are generally lower income, African American, and upper middle age. Fruit of the Loom consumers are more likely to purchase Fruit of the Loom during larger pantry stocking trips. Brands such as Crayola, Secret, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Fruit of the Loom Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.99
% of Basket $ (median)
15.0%
Total Basket $ (median)
$59.83

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fruit of the Loom Consumer Demographics

demographic
index
Female
101
Male
91
<24
99
25-34
98
35-44
102
45-54
103
55-64
93
65+
83
African American
144
Asian
75
Caucasian
98
Hispanic
116
demographic
index
Has Kids
105
No Kids
88
- $20k
120
$20k-40k
122
$40k-60k
109
$60k-80k
102
$80k-100k
91
$100k-125k
83
$125k +
65
No College
127
College
98
Adv. Degree
78

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Fruit of the Loom Basket Affinity & Size

brand
basket affinity
Crayola 6.8x
Secret 4.8x
Febreze 4.1x
Kelloggs Pop Tarts 4.0x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
261

Where is Fruit of the Loom Purchased?

channels
index
Dollar
4
Drug
2
Food
1
Gas & Convenience
0
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
Armour 1.3x
Monster Energy 1.2x
Sunny Meadow 1.2x

How Did They Pay?

method
index
Cash
102
Credit
92
Debit
114
Food Stamps
59

When is Fruit of the Loom Purchased?

day of week
Sun
16.0%
Mon
12.4%
Tue
11.9%
Wed
12.0%
Thu
12.6%
Fri
16.0%
Sat
19.0%
time of day
Morning
14.1%
Noon
16.8%
Afternoon
33.6%
Evening
26.3%
Late
9.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fruit of the Loom consumers purchase?

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Why do Fruit of the Loom consumers try new brands?

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Where do Fruit of the Loom consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fruit of the Loom Target Market

Arrow and target

Who actually buys Fruit of the Loom? Do these consumers match the intended target market of Fruit of the Loom?

Thought bubble

What motivates the target market to purchase Fruit of the Loom?

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What other target market should Fruit of the Loom look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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