Fruit of the Loom Consumer Insights

Who buys Fruit of the Loom?

A Fruit of the Loom consumer is generally lower income, African American, and upper middle age. Fruit of the Loom consumers are more likely to purchase Fruit of the Loom during larger pantry stocking trips. Brands such as Crayola, Secret, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Fruit of the Loom Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.99
% of Basket $ (median)
15.0%
Total Basket $ (median)
$59.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fruit of the Loom Consumer Demographics

demographic
index
Female
101
Male
91
<24
99
25-34
98
35-44
102
45-54
103
55-64
93
65+
83
African American
144
Asian
75
Caucasian
98
Hispanic
116
demographic
index
Has Kids
105
No Kids
88
- $20k
120
$20k-40k
122
$40k-60k
109
$60k-80k
102
$80k-100k
91
$100k-125k
83
$125k +
65
No College
127
College
98
Adv. Degree
78

Understand Fruit of the Loom Consumer Behavior

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Fruit of the Loom Basket Affinity & Size

brand
basket affinity
Crayola 6.8x
Secret 4.8x
Febreze 4.1x
Kelloggs Pop Tarts 4.0x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
261

Where is Fruit of the Loom Purchased?

channels
index
Dollar
4
Drug
2
Food
1
Gas & Convenience
0
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
Armour 1.3x
Monster Energy 1.2x
Sunny Meadow 1.2x

How Did They Pay?

method
index
Cash
102
Credit
92
Debit
114
Food Stamps
59

When is Fruit of the Loom Purchased?

day of week
Sun
16.0%
Mon
12.4%
Tue
11.9%
Wed
12.0%
Thu
12.6%
Fri
16.0%
Sat
19.0%
time of day
Morning
14.1%
Noon
16.8%
Afternoon
33.6%
Evening
26.3%
Late
9.2%

About Our Fruit of the Loom Consumer Insights

How do we know who buys Fruit of the Loom? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fruit of the Loom consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.