Fruit Roll-Ups Consumer Insights

Who buys Fruit Roll-Ups?

A Fruit Roll-Ups consumer is generally higher income, African American, and lower middle age. Fruit Roll-Ups consumers are more likely to purchase Fruit Roll-Ups during larger pantry stocking trips. Brands such as Betty Crocker, General Mills Lucky Charms, and Kellogg's also tend to be purchased in the same trip. See sample consumer insights data below.

Fruit Roll-Ups Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.4%
Total Basket $ (median)
$56.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fruit Roll-Ups Consumer Demographics

demographic
index
Female
103
Male
75
<24
58
25-34
88
35-44
125
45-54
93
55-64
61
65+
61
African American
118
Asian
75
Caucasian
104
Hispanic
85
demographic
index
Has Kids
123
No Kids
48
- $20k
93
$20k-40k
92
$40k-60k
101
$60k-80k
99
$80k-100k
105
$100k-125k
108
$125k +
103
No College
99
College
99
Adv. Degree
106

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Fruit Roll-Ups Basket Affinity & Size

brand
basket affinity
Betty Crocker 5.6x
General Mills Lucky Charms 5.3x
Kellogg's 5.2x
Yoplait Go-Gurt 5.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
476

Where is Fruit Roll-Ups Purchased?

channels
index
Beauty
1
Club
202
Dollar
279
Drug
7
Food
107
Gas & Convenience
13
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
YoCrunch 1.7x
Hawaiian Punch 1.6x
General Mills Lucky Charms 1.6x

How Did They Pay?

method
index
Cash
91
Credit
92
Debit
105
Food Stamps
167

When is Fruit Roll-Ups Purchased?

day of week
Sun
16.4%
Mon
13.2%
Tue
13.7%
Wed
12.5%
Thu
12.8%
Fri
14.7%
Sat
16.8%
time of day
Morning
15.8%
Noon
17.7%
Afternoon
33.0%
Evening
27.7%
Late
5.8%

Get More Fruit Roll-Ups Data

Contact us for the latest Fruit Roll-Ups consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Fruit Roll-Ups consumers switch to?

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Why do consumers stop buying Fruit Roll-Ups products?

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Which retailers do Fruit Roll-Ups shoppers prefer to shop at?

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What motivates consumers to try Fruit Roll-Ups products?

Research the Fruit Roll-Ups Target Market

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Who actually buys Fruit Roll-Ups? Do these consumers match the intended target market of Fruit Roll-Ups?

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What motivates the target market to purchase Fruit Roll-Ups?

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What other target market should Fruit Roll-Ups look at?

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Which other brands have a similar target market?

About Our Fruit Roll-Ups Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.