Fruit Roll-Ups Consumer Insights

Who buys Fruit Roll-Ups?

A Fruit Roll-Ups consumer is generally higher income, African American, and lower middle age. Fruit Roll-Ups consumers are more likely to purchase Fruit Roll-Ups during larger pantry stocking trips. Brands such as Betty Crocker, General Mills Lucky Charms, and Kellogg's also tend to be purchased in the same trip. See sample consumer insights data below.

Fruit Roll-Ups Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.4%
Total Basket $ (median)
$56.73

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fruit Roll-Ups Consumer Demographics

demographic
index
Female
103
Male
75
<24
58
25-34
88
35-44
125
45-54
93
55-64
61
65+
61
African American
118
Asian
75
Caucasian
104
Hispanic
85
demographic
index
Has Kids
123
No Kids
48
- $20k
93
$20k-40k
92
$40k-60k
101
$60k-80k
99
$80k-100k
105
$100k-125k
108
$125k +
103
No College
99
College
99
Adv. Degree
106

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Fruit Roll-Ups Basket Affinity & Size

brand
basket affinity
Betty Crocker 5.6x
General Mills Lucky Charms 5.3x
Kellogg's 5.2x
Yoplait Go-Gurt 5.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
476

Where is Fruit Roll-Ups Purchased?

channels
index
Beauty
1
Club
202
Dollar
279
Drug
7
Food
107
Gas & Convenience
13
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
YoCrunch 1.7x
Hawaiian Punch 1.6x
General Mills Lucky Charms 1.6x

How Did They Pay?

method
index
Cash
91
Credit
92
Debit
105
Food Stamps
167

When is Fruit Roll-Ups Purchased?

day of week
Sun
16.4%
Mon
13.2%
Tue
13.7%
Wed
12.5%
Thu
12.8%
Fri
14.7%
Sat
16.8%
time of day
Morning
15.8%
Noon
17.7%
Afternoon
33.0%
Evening
27.7%
Late
5.8%

About Our Fruit Roll-Ups Consumer Insights

How do we know who buys Fruit Roll-Ups? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fruit Roll-Ups consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.