Fruit Roll-Ups Consumer Insights

Who buys Fruit Roll-Ups? A Fruit Roll-Ups consumer is generally higher income, African American, and lower middle age. Fruit Roll-Ups consumers are more likely to purchase Fruit Roll-Ups during larger pantry stocking trips. Brands such as Betty Crocker, General Mills Lucky Charms, and Kellogg's also tend to be purchased in the same trip. Sample consumer insights data below.

Fruit Roll-Ups Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.4%
Total Basket $ (median)
$56.73

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fruit Roll-Ups Consumer Demographics

demographic
index
Female
103
Male
75
<24
58
25-34
88
35-44
125
45-54
93
55-64
61
65+
61
African American
118
Asian
75
Caucasian
104
Hispanic
85
demographic
index
Has Kids
123
No Kids
48
- $20k
93
$20k-40k
92
$40k-60k
101
$60k-80k
99
$80k-100k
105
$100k-125k
108
$125k +
103
No College
99
College
99
Adv. Degree
106

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Fruit Roll-Ups Basket Affinity & Size

brand
basket affinity
Betty Crocker 5.6x
General Mills Lucky Charms 5.3x
Kellogg's 5.2x
Yoplait Go-Gurt 5.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
476

Where is Fruit Roll-Ups Purchased?

channels
index
Beauty
1
Club
202
Dollar
279
Drug
7
Food
107
Gas & Convenience
13
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
YoCrunch 1.7x
Hawaiian Punch 1.6x
General Mills Lucky Charms 1.6x

How Did They Pay?

method
index
Cash
91
Credit
92
Debit
105
Food Stamps
167

When is Fruit Roll-Ups Purchased?

day of week
Sun
16.4%
Mon
13.2%
Tue
13.7%
Wed
12.5%
Thu
12.8%
Fri
14.7%
Sat
16.8%
time of day
Morning
15.8%
Noon
17.7%
Afternoon
33.0%
Evening
27.7%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fruit Roll-Ups consumers purchase?

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Why do Fruit Roll-Ups consumers try new brands?

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Where do Fruit Roll-Ups consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fruit Roll-Ups Target Market

Arrow and target

Who actually buys Fruit Roll-Ups? Do these consumers match the intended target market of Fruit Roll-Ups?

Thought bubble

What motivates the target market to purchase Fruit Roll-Ups?

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What other target market should Fruit Roll-Ups look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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