Fruitables Consumer Insights

Who buys Fruitables? Fruitables consumers are generally very high income, Caucasian, and lower middle age. Fruitables consumers are more likely to purchase Fruitables during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, Dannon Danimals, and Cinnamon Toast Crunch also tend to be purchased in the same trip. Sample consumer insights data below.

Fruitables Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.97
% of Basket $ (median)
4.0%
Total Basket $ (median)
$74.12

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fruitables Consumer Demographics

demographic
index
Female
101
Male
87
<24
38
25-34
107
35-44
134
45-54
65
55-64
30
65+
62
African American
63
Asian
80
Caucasian
107
Hispanic
80
demographic
index
Has Kids
129
No Kids
33
- $20k
80
$20k-40k
78
$40k-60k
91
$60k-80k
104
$80k-100k
99
$100k-125k
99
$125k +
154
No College
68
College
103
Adv. Degree
125

Understand Fruitables Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Fruitables Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
545

Where is Fruitables Purchased?

channels
index
Club
59
Dollar
2
Drug
15
Food
121
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Snyders Of Hanover 1.7x
YoCrunch 1.7x
Horizon Organic 1.6x

How Did They Pay?

method
index
Cash
83
Credit
96
Debit
110
Food Stamps
144

When is Fruitables Purchased?

day of week
Sun
17.7%
Mon
14.1%
Tue
12.2%
Wed
11.9%
Thu
11.7%
Fri
14.2%
Sat
18.1%
time of day
Morning
16.7%
Noon
19.9%
Afternoon
34.1%
Evening
23.2%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Fruitables consumers purchase?

check mark

Why do Fruitables consumers try new brands?

check mark

Where do Fruitables consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fruitables Target Market

Arrow and target

Who actually buys Fruitables? Do these consumers match the intended target market of Fruitables?

Thought bubble

What motivates the target market to purchase Fruitables?

magnifying glass

What other target market should Fruitables look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us