Fruitables Consumer Insights

Who buys Fruitables?

A Fruitables consumer is generally very high income, Caucasian, and lower middle age. Fruitables consumers are more likely to purchase Fruitables during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, Dannon Danimals, and Cinnamon Toast Crunch also tend to be purchased in the same trip. See sample consumer insights data below.

Fruitables Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.97
% of Basket $ (median)
4.0%
Total Basket $ (median)
$74.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fruitables Consumer Demographics

demographic
index
Female
101
Male
87
<24
38
25-34
107
35-44
134
45-54
65
55-64
30
65+
62
African American
63
Asian
80
Caucasian
107
Hispanic
80
demographic
index
Has Kids
129
No Kids
33
- $20k
80
$20k-40k
78
$40k-60k
91
$60k-80k
104
$80k-100k
99
$100k-125k
99
$125k +
154
No College
68
College
103
Adv. Degree
125

Understand Fruitables Consumer Behavior

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Fruitables Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
545

Where is Fruitables Purchased?

channels
index
Club
59
Dollar
2
Drug
15
Food
121
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Snyders Of Hanover 1.7x
YoCrunch 1.7x
Horizon Organic 1.6x

How Did They Pay?

method
index
Cash
83
Credit
96
Debit
110
Food Stamps
144

When is Fruitables Purchased?

day of week
Sun
17.7%
Mon
14.1%
Tue
12.2%
Wed
11.9%
Thu
11.7%
Fri
14.2%
Sat
18.1%
time of day
Morning
16.7%
Noon
19.9%
Afternoon
34.1%
Evening
23.2%
Late
6.1%

About Our Fruitables Consumer Insights

How do we know who buys Fruitables? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fruitables consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.