Fruity Pebbles Consumer Insights

Who buys Fruity Pebbles? A Fruity Pebbles consumer is generally very low income, Hispanic, and lower middle age. Fruity Pebbles consumers are more likely to purchase Fruity Pebbles during larger pantry stocking trips. Brands such as General Mills Lucky Charms, Kelloggs Frosted Flakes, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. Sample consumer insights data below.

Fruity Pebbles Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
4.4%
Total Basket $ (median)
$74.39

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fruity Pebbles Consumer Demographics

demographic
index
Female
101
Male
86
<24
104
25-34
104
35-44
120
45-54
90
55-64
40
65+
28
African American
110
Asian
41
Caucasian
103
Hispanic
116
demographic
index
Has Kids
121
No Kids
52
- $20k
117
$20k-40k
111
$40k-60k
107
$60k-80k
104
$80k-100k
91
$100k-125k
92
$125k +
75
No College
125
College
100
Adv. Degree
69

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Fruity Pebbles Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
494

Where is Fruity Pebbles Purchased?

channels
index
Club
3
Dollar
160
Drug
54
Food
98
Gas & Convenience
6
Mass
132
regions
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What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
General Mills Lucky Charms 1.6x
Kelloggs Frosted Flakes 1.6x
Kelloggs Froot Loops 1.6x

How Did They Pay?

method
index
Cash
96
Credit
81
Debit
102
Food Stamps
253

When is Fruity Pebbles Purchased?

day of week
Sun
18.5%
Mon
13.8%
Tue
12.4%
Wed
11.8%
Thu
12.2%
Fri
14.2%
Sat
17.2%
time of day
Morning
13.4%
Noon
14.1%
Afternoon
32.6%
Evening
30.7%
Late
9.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fruity Pebbles consumers purchase?

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Why do Fruity Pebbles consumers try new brands?

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Where do Fruity Pebbles consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fruity Pebbles Target Market

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Who actually buys Fruity Pebbles? Do these consumers match the intended target market of Fruity Pebbles?

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What motivates the target market to purchase Fruity Pebbles?

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What other target market should Fruity Pebbles look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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