Fruity Pebbles Consumer Insights

Who buys Fruity Pebbles?

A Fruity Pebbles consumer is generally very low income, Hispanic, and lower middle age. Fruity Pebbles consumers are more likely to purchase Fruity Pebbles during larger pantry stocking trips. Brands such as General Mills Lucky Charms, Kelloggs Frosted Flakes, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. See sample consumer insights data below.

Fruity Pebbles Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.29
% of Basket $ (median)
4.4%
Total Basket $ (median)
$74.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fruity Pebbles Consumer Demographics

demographic
index
Female
101
Male
86
<24
104
25-34
104
35-44
120
45-54
90
55-64
40
65+
28
African American
110
Asian
41
Caucasian
103
Hispanic
116
demographic
index
Has Kids
121
No Kids
52
- $20k
117
$20k-40k
111
$40k-60k
107
$60k-80k
104
$80k-100k
91
$100k-125k
92
$125k +
75
No College
125
College
100
Adv. Degree
69

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Fruity Pebbles Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
494

Where is Fruity Pebbles Purchased?

channels
index
Club
3
Dollar
160
Drug
54
Food
98
Gas & Convenience
6
Mass
132
regions
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What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
General Mills Lucky Charms 1.6x
Kelloggs Frosted Flakes 1.6x
Kelloggs Froot Loops 1.6x

How Did They Pay?

method
index
Cash
96
Credit
81
Debit
102
Food Stamps
253

When is Fruity Pebbles Purchased?

day of week
Sun
18.5%
Mon
13.8%
Tue
12.4%
Wed
11.8%
Thu
12.2%
Fri
14.2%
Sat
17.2%
time of day
Morning
13.4%
Noon
14.1%
Afternoon
32.6%
Evening
30.7%
Late
9.3%

Get More Fruity Pebbles Data

Contact us for the latest Fruity Pebbles consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Fruity Pebbles consumers switch to?

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Why do consumers stop buying Fruity Pebbles products?

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Which retailers do Fruity Pebbles shoppers prefer to shop at?

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What motivates consumers to try Fruity Pebbles products?

Research the Fruity Pebbles Target Market

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Who actually buys Fruity Pebbles? Do these consumers match the intended target market of Fruity Pebbles?

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What motivates the target market to purchase Fruity Pebbles?

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What other target market should Fruity Pebbles look at?

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Which other brands have a similar target market?

About Our Fruity Pebbles Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.