Fruity Pebbles Consumer Insights

Who buys Fruity Pebbles?

A Fruity Pebbles consumer is generally very low income, Hispanic, and lower middle age. Fruity Pebbles consumers are more likely to purchase Fruity Pebbles during larger pantry stocking trips. Brands such as General Mills Lucky Charms, Kelloggs Frosted Flakes, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. See sample consumer insights data below.

Fruity Pebbles Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.29
% of Basket $ (median)
4.4%
Total Basket $ (median)
$74.39

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fruity Pebbles Consumer Demographics

demographic
index
Female
101
Male
86
<24
104
25-34
104
35-44
120
45-54
90
55-64
40
65+
28
African American
110
Asian
41
Caucasian
103
Hispanic
116
demographic
index
Has Kids
121
No Kids
52
- $20k
117
$20k-40k
111
$40k-60k
107
$60k-80k
104
$80k-100k
91
$100k-125k
92
$125k +
75
No College
125
College
100
Adv. Degree
69

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Fruity Pebbles Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
494

Where is Fruity Pebbles Purchased?

channels
index
Club
3
Dollar
160
Drug
54
Food
98
Gas & Convenience
6
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
General Mills Lucky Charms 1.6x
Kelloggs Frosted Flakes 1.6x
Kelloggs Froot Loops 1.6x

How Did They Pay?

method
index
Cash
96
Credit
81
Debit
102
Food Stamps
253

When is Fruity Pebbles Purchased?

day of week
Sun
18.5%
Mon
13.8%
Tue
12.4%
Wed
11.8%
Thu
12.2%
Fri
14.2%
Sat
17.2%
time of day
Morning
13.4%
Noon
14.1%
Afternoon
32.6%
Evening
30.7%
Late
9.3%

About Our Fruity Pebbles Consumer Insights

How do we know who buys Fruity Pebbles? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fruity Pebbles consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.