Fruttare Consumer Insights

Who buys Fruttare?

A Fruttare consumer is generally lower income, Asian, and older age. Fruttare consumers are more likely to purchase Fruttare during larger pantry stocking trips. Brands such as Dannon Danimals, Bertolli, and Simply Juice also tend to be purchased in the same trip. See sample consumer insights data below.

Fruttare Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
9.5%
Total Basket $ (median)
$41.80

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fruttare Consumer Demographics

demographic
index
Female
101
Male
92
<24
111
25-34
106
35-44
99
45-54
88
55-64
116
65+
80
African American
154
Asian
190
Caucasian
80
Hispanic
161
demographic
index
Has Kids
98
No Kids
104
- $20k
114
$20k-40k
120
$40k-60k
110
$60k-80k
106
$80k-100k
84
$100k-125k
75
$125k +
80
No College
97
College
100
Adv. Degree
106

Understand Fruttare Consumer Behavior

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Fruttare Basket Affinity & Size

brand
basket affinity
Dannon Danimals 5.8x
Bertolli 4.7x
Simply Juice 4.4x
Boars Head 4.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
382

Where is Fruttare Purchased?

channels
index
Club
24
Dollar
7
Drug
4
Food
206
Gas & Convenience
7
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Tropicana 1.6x
Smart Balance 1.6x
Horizon Organic 1.5x
Gold Peak 1.5x

How Did They Pay?

method
index
Cash
102
Credit
94
Debit
96
Food Stamps
169

When is Fruttare Purchased?

day of week
Sun
16.8%
Mon
11.7%
Tue
12.7%
Wed
12.4%
Thu
14.6%
Fri
15.4%
Sat
16.4%
time of day
Morning
11.7%
Noon
13.5%
Afternoon
32.5%
Evening
32.5%
Late
9.8%

About Our Fruttare Consumer Insights

How do we know who buys Fruttare? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fruttare consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.