Fruttare Consumer Insights

Who buys Fruttare? Fruttare consumers are generally lower income, Asian, and older age. Fruttare consumers are more likely to purchase Fruttare during larger pantry stocking trips. Brands such as Dannon Danimals, Bertolli, and Simply Juice also tend to be purchased in the same trip. Sample consumer insights data below.

Fruttare Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
9.5%
Total Basket $ (median)
$41.80

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fruttare Consumer Demographics

demographic
index
Female
101
Male
92
<24
111
25-34
106
35-44
99
45-54
88
55-64
116
65+
80
African American
154
Asian
190
Caucasian
80
Hispanic
161
demographic
index
Has Kids
98
No Kids
104
- $20k
114
$20k-40k
120
$40k-60k
110
$60k-80k
106
$80k-100k
84
$100k-125k
75
$125k +
80
No College
97
College
100
Adv. Degree
106

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Fruttare Basket Affinity & Size

brand
basket affinity
Dannon Danimals 5.8x
Bertolli 4.7x
Simply Juice 4.4x
Boars Head 4.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
382

Where is Fruttare Purchased?

channels
index
Club
24
Dollar
7
Drug
4
Food
206
Gas & Convenience
7
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Tropicana 1.6x
Smart Balance 1.6x
Horizon Organic 1.5x
Gold Peak 1.5x

How Did They Pay?

method
index
Cash
102
Credit
94
Debit
96
Food Stamps
169

When is Fruttare Purchased?

day of week
Sun
16.8%
Mon
11.7%
Tue
12.7%
Wed
12.4%
Thu
14.6%
Fri
15.4%
Sat
16.4%
time of day
Morning
11.7%
Noon
13.5%
Afternoon
32.5%
Evening
32.5%
Late
9.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fruttare consumers purchase?

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Why do Fruttare consumers try new brands?

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Where do Fruttare consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fruttare Target Market

Arrow and target

Who actually buys Fruttare? Do these consumers match the intended target market of Fruttare?

Thought bubble

What motivates the target market to purchase Fruttare?

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What other target market should Fruttare look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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