Fudgsicle Consumer Insights

Who buys Fudgsicle?

A Fudgsicle consumer is generally slightly lower income, Caucasian, and senior age. Fudgsicle consumers are more likely to purchase Fudgsicle during larger pantry stocking trips. Brands such as General Mills Lucky Charms, Breyers, and Quaker Chewy also tend to be purchased in the same trip. Sample consumer insights data below.

Fudgsicle Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.97
% of Basket $ (median)
4.2%
Total Basket $ (median)
$70.98

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fudgsicle Consumer Demographics

demographic
index
Female
102
Male
77
<24
69
25-34
85
35-44
98
45-54
104
55-64
144
65+
152
African American
55
Asian
70
Caucasian
109
Hispanic
75
demographic
index
Has Kids
100
No Kids
99
- $20k
91
$20k-40k
101
$40k-60k
105
$60k-80k
102
$80k-100k
105
$100k-125k
97
$125k +
90
No College
114
College
100
Adv. Degree
84

Understand Fudgsicle Consumer Behavior

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Fudgsicle Basket Affinity & Size

brand
basket affinity
General Mills Lucky Charms 4.7x
Breyers 4.7x
Quaker Chewy 4.2x
Lean Cuisine 4.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
463

Where is Fudgsicle Purchased?

channels
index
Beauty
4
Club
2
Dollar
28
Drug
10
Food
176
Gas & Convenience
11
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.7x
Marlboro Gold Pack 1.5x
Utz 1.5x
Yoplait Light 1.4x

How Did They Pay?

method
index
Cash
120
Credit
89
Debit
98
Food Stamps
132

When is Fudgsicle Purchased?

day of week
Sun
17.5%
Mon
14.4%
Tue
12.1%
Wed
13.1%
Thu
12.8%
Fri
15.0%
Sat
15.1%
time of day
Morning
12.8%
Noon
15.6%
Afternoon
34.6%
Evening
29.1%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fudgsicle consumers purchase?

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Why do Fudgsicle consumers try new brands?

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Where do Fudgsicle consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fudgsicle Target Market

Arrow and target

Who actually buys Fudgsicle? Do these consumers match the intended target market of Fudgsicle?

Thought bubble

What motivates the target market to purchase Fudgsicle?

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What other target market should Fudgsicle look at?

venn diagram

Which other brands have a similar target market?

About Our Fudgsicle Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.