Fun Pop Consumer Insights

Who buys Fun Pop?

A Fun Pop consumer is generally very low income, African American, and lower middle age. Fun Pop consumers are more likely to purchase Fun Pop during larger pantry stocking trips. Brands such as Kool-Aid, Totino's Party Pizza, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

Fun Pop Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.8%
Total Basket $ (median)
$65.29

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fun Pop Consumer Demographics

demographic
index
Female
102
Male
81
<24
88
25-34
101
35-44
113
45-54
87
55-64
86
65+
47
African American
157
Asian
34
Caucasian
107
Hispanic
80
demographic
index
Has Kids
114
No Kids
67
- $20k
122
$20k-40k
106
$40k-60k
110
$60k-80k
106
$80k-100k
101
$100k-125k
80
$125k +
70
No College
120
College
98
Adv. Degree
88

Understand Fun Pop Consumer Behavior

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Fun Pop Basket Affinity & Size

brand
basket affinity
Kool-Aid 6.8x
Totino's Party Pizza 6.0x
Maruchan Ramen 5.8x
Dannon Danimals 5.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
437

Where is Fun Pop Purchased?

channels
index
Dollar
22
Drug
1
Food
33
Gas & Convenience
4
Mass
194
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Hawaiian Punch 1.6x
Armour 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
101
Credit
87
Debit
102
Food Stamps
203

When is Fun Pop Purchased?

day of week
Sun
15.6%
Mon
13.6%
Tue
14.0%
Wed
12.7%
Thu
12.1%
Fri
15.9%
Sat
16.2%
time of day
Morning
14.5%
Noon
15.6%
Afternoon
33.0%
Evening
27.9%
Late
9.0%

About Our Fun Pop Consumer Insights

How do we know who buys Fun Pop? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fun Pop consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.