Fun Pop Consumer Insights

Who buys Fun Pop?

A Fun Pop consumer is generally very low income, African American, and lower middle age. Fun Pop consumers are more likely to purchase Fun Pop during larger pantry stocking trips. Brands such as Kool-Aid, Totino's Party Pizza, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Fun Pop Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.8%
Total Basket $ (median)
$65.29

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fun Pop Consumer Demographics

demographic
index
Female
102
Male
81
<24
88
25-34
101
35-44
113
45-54
87
55-64
86
65+
47
African American
157
Asian
34
Caucasian
107
Hispanic
80
demographic
index
Has Kids
114
No Kids
67
- $20k
122
$20k-40k
106
$40k-60k
110
$60k-80k
106
$80k-100k
101
$100k-125k
80
$125k +
70
No College
120
College
98
Adv. Degree
88

Understand Fun Pop Consumer Behavior

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Fun Pop Basket Affinity & Size

brand
basket affinity
Kool-Aid 6.8x
Totino's Party Pizza 6.0x
Maruchan Ramen 5.8x
Dannon Danimals 5.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
437

Where is Fun Pop Purchased?

channels
index
Dollar
22
Drug
1
Food
33
Gas & Convenience
4
Mass
194
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Hawaiian Punch 1.6x
Armour 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
101
Credit
87
Debit
102
Food Stamps
203

When is Fun Pop Purchased?

day of week
Sun
15.6%
Mon
13.6%
Tue
14.0%
Wed
12.7%
Thu
12.1%
Fri
15.9%
Sat
16.2%
time of day
Morning
14.5%
Noon
15.6%
Afternoon
33.0%
Evening
27.9%
Late
9.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fun Pop consumers purchase?

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Why do Fun Pop consumers try new brands?

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Where do Fun Pop consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fun Pop Target Market

Arrow and target

Who actually buys Fun Pop? Do these consumers match the intended target market of Fun Pop?

Thought bubble

What motivates the target market to purchase Fun Pop?

magnifying glass

What other target market should Fun Pop look at?

venn diagram

Which other brands have a similar target market?

About Our Fun Pop Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.