Funyuns Consumer Insights

Who buys Funyuns?

A Funyuns consumer is generally very low income, African American, and adolescent age. Funyuns consumers are more likely to purchase Funyuns during larger pantry stocking trips. Brands such as Cheetos, Ruffles, and Doritos also tend to be purchased in the same trip. See sample consumer insights data below.

Funyuns Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.49
% of Basket $ (median)
6.5%
Total Basket $ (median)
$38.60

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Funyuns Consumer Demographics

demographic
index
Female
101
Male
92
<24
131
25-34
105
35-44
109
45-54
98
55-64
51
65+
45
African American
154
Asian
127
Caucasian
86
Hispanic
152
demographic
index
Has Kids
113
No Kids
72
- $20k
133
$20k-40k
124
$40k-60k
107
$60k-80k
101
$80k-100k
86
$100k-125k
75
$125k +
73
No College
134
College
99
Adv. Degree
64

Understand Funyuns Consumer Behavior

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Funyuns Basket Affinity & Size

brand
basket affinity
Cheetos 10.1x
Ruffles 7.2x
Doritos 6.8x
Fritos 6.3x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
276

Where is Funyuns Purchased?

channels
index
Club
66
Dollar
426
Drug
83
Food
94
Gas & Convenience
402
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Red Bull 1.5x
Hawaiian Punch 1.5x
Fritos 1.5x

How Did They Pay?

method
index
Cash
117
Credit
77
Debit
101
Food Stamps
210

When is Funyuns Purchased?

day of week
Sun
16.5%
Mon
13.6%
Tue
12.6%
Wed
12.7%
Thu
12.7%
Fri
15.3%
Sat
16.7%
time of day
Morning
13.7%
Noon
16.2%
Afternoon
33.2%
Evening
29.0%
Late
7.9%

Get More Funyuns Data

Contact us for the latest Funyuns consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Funyuns consumers switch to?

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Why do consumers stop buying Funyuns products?

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Which retailers do Funyuns shoppers prefer to shop at?

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What motivates consumers to try Funyuns products?

Research the Funyuns Target Market

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Who actually buys Funyuns? Do these consumers match the intended target market of Funyuns?

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What motivates the target market to buy Funyuns?

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What other target market should Funyuns look at?

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Which other brands have a similar target market?

About Our Funyuns Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.