Funyuns Consumer Insights

Who buys Funyuns?

A Funyuns consumer is generally very low income, African American, and adolescent age. Funyuns consumers are more likely to purchase Funyuns during larger pantry stocking trips. Brands such as Cheetos, Ruffles, and Doritos also tend to be purchased in the same trip. See sample consumer insights data below.

Funyuns Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.49
% of Basket $ (median)
6.5%
Total Basket $ (median)
$38.60

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Funyuns Consumer Demographics

demographic
index
Female
101
Male
92
<24
131
25-34
105
35-44
109
45-54
98
55-64
51
65+
45
African American
154
Asian
127
Caucasian
86
Hispanic
152
demographic
index
Has Kids
113
No Kids
72
- $20k
133
$20k-40k
124
$40k-60k
107
$60k-80k
101
$80k-100k
86
$100k-125k
75
$125k +
73
No College
134
College
99
Adv. Degree
64

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Funyuns Basket Affinity & Size

brand
basket affinity
Cheetos 10.1x
Ruffles 7.2x
Doritos 6.8x
Fritos 6.3x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
276

Where is Funyuns Purchased?

channels
index
Club
66
Dollar
426
Drug
83
Food
94
Gas & Convenience
402
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Red Bull 1.5x
Hawaiian Punch 1.5x
Fritos 1.5x

How Did They Pay?

method
index
Cash
117
Credit
77
Debit
101
Food Stamps
210

When is Funyuns Purchased?

day of week
Sun
16.5%
Mon
13.6%
Tue
12.6%
Wed
12.7%
Thu
12.7%
Fri
15.3%
Sat
16.7%
time of day
Morning
13.7%
Noon
16.2%
Afternoon
33.2%
Evening
29.0%
Late
7.9%

About Our Funyuns Consumer Insights

How do we know who buys Funyuns? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Funyuns consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.