Funyuns Consumer Insights

Who buys Funyuns?

A Funyuns consumer is generally very low income, African American, and adolescent age. Funyuns consumers are more likely to purchase Funyuns during larger pantry stocking trips. Brands such as Cheetos, Ruffles, and Doritos also tend to be purchased in the same trip. Sample consumer insights data below.

Funyuns Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
6.5%
Total Basket $ (median)
$38.60

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Funyuns Consumer Demographics

demographic
index
Female
101
Male
92
<24
131
25-34
105
35-44
109
45-54
98
55-64
51
65+
45
African American
154
Asian
127
Caucasian
86
Hispanic
152
demographic
index
Has Kids
113
No Kids
72
- $20k
133
$20k-40k
124
$40k-60k
107
$60k-80k
101
$80k-100k
86
$100k-125k
75
$125k +
73
No College
134
College
99
Adv. Degree
64

Understand Funyuns Consumer Behavior

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Funyuns Basket Affinity & Size

brand
basket affinity
Cheetos 10.1x
Ruffles 7.2x
Doritos 6.8x
Fritos 6.3x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
276

Where is Funyuns Purchased?

channels
index
Club
66
Dollar
426
Drug
83
Food
94
Gas & Convenience
402
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Red Bull 1.5x
Hawaiian Punch 1.5x
Fritos 1.5x

How Did They Pay?

method
index
Cash
117
Credit
77
Debit
101
Food Stamps
210

When is Funyuns Purchased?

day of week
Sun
16.5%
Mon
13.6%
Tue
12.6%
Wed
12.7%
Thu
12.7%
Fri
15.3%
Sat
16.7%
time of day
Morning
13.7%
Noon
16.2%
Afternoon
33.2%
Evening
29.0%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Funyuns consumers purchase?

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Why do Funyuns consumers try new brands?

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Where do Funyuns consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Funyuns Target Market

Arrow and target

Who actually buys Funyuns? Do these consumers match the intended target market of Funyuns?

Thought bubble

What motivates the target market to purchase Funyuns?

magnifying glass

What other target market should Funyuns look at?

venn diagram

Which other brands have a similar target market?

About Our Funyuns Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.