Furlani's Consumer Insights

Who buys Furlani's? Furlani's consumers are generally slightly lower income, African American, and senior age. Furlani's consumers are more likely to purchase Furlani's during larger pantry stocking trips. Brands such as Perdue, YoCrunch, and Banquet also tend to be purchased in the same trip. Sample consumer insights data below.

Furlani's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
2.6%
Total Basket $ (median)
$106.08

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Furlani's Consumer Demographics

demographic
index
Female
100
Male
100
<24
62
25-34
97
35-44
100
45-54
108
55-64
97
65+
125
African American
170
Asian
33
Caucasian
107
Hispanic
63
demographic
index
Has Kids
106
No Kids
86
- $20k
96
$20k-40k
105
$40k-60k
109
$60k-80k
104
$80k-100k
104
$100k-125k
89
$125k +
82
No College
136
College
98
Adv. Degree
66

Understand Furlani's Consumer Behavior

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Furlani's Basket Affinity & Size

brand
basket affinity
Perdue 8.9x
YoCrunch 8.0x
Banquet 6.5x
Totino's Pizza Rolls 6.4x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
107
Pantry Stocking (21+ Items)
556

Where is Furlani's Purchased?

channels
index
Dollar
11
Food
135
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.1x
Perdue 2.0x
Entenmann's 1.9x
Sunny Meadow 1.8x

How Did They Pay?

method
index
Cash
89
Credit
81
Debit
114
Food Stamps
184

When is Furlani's Purchased?

day of week
Sun
18.9%
Mon
13.3%
Tue
12.4%
Wed
12.7%
Thu
11.8%
Fri
13.1%
Sat
17.8%
time of day
Morning
14.0%
Noon
16.9%
Afternoon
35.4%
Evening
28.4%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Furlani's consumers purchase?

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Why do Furlani's consumers try new brands?

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Where do Furlani's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Furlani's Target Market

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Who actually buys Furlani's? Do these consumers match the intended target market of Furlani's?

Thought bubble

What motivates the target market to purchase Furlani's?

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What other target market should Furlani's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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