Furlani's Consumer Insights

Who buys Furlani's?

A Furlani's consumer is generally slightly lower income, African American, and senior age. Furlani's consumers are more likely to purchase Furlani's during larger pantry stocking trips. Brands such as Perdue, YoCrunch, and Banquet also tend to be purchased in the same trip. See sample consumer insights data below.

Furlani's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.78
% of Basket $ (median)
2.6%
Total Basket $ (median)
$106.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Furlani's Consumer Demographics

demographic
index
Female
100
Male
100
<24
62
25-34
97
35-44
100
45-54
108
55-64
97
65+
125
African American
170
Asian
33
Caucasian
107
Hispanic
63
demographic
index
Has Kids
106
No Kids
86
- $20k
96
$20k-40k
105
$40k-60k
109
$60k-80k
104
$80k-100k
104
$100k-125k
89
$125k +
82
No College
136
College
98
Adv. Degree
66

Understand Furlani's Consumer Behavior

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Furlani's Basket Affinity & Size

brand
basket affinity
Perdue 8.9x
YoCrunch 8.0x
Banquet 6.5x
Totino's Pizza Rolls 6.4x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
107
Pantry Stocking (21+ Items)
556

Where is Furlani's Purchased?

channels
index
Dollar
11
Food
135
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.1x
Perdue 2.0x
Entenmann's 1.9x
Sunny Meadow 1.8x

How Did They Pay?

method
index
Cash
89
Credit
81
Debit
114
Food Stamps
184

When is Furlani's Purchased?

day of week
Sun
18.9%
Mon
13.3%
Tue
12.4%
Wed
12.7%
Thu
11.8%
Fri
13.1%
Sat
17.8%
time of day
Morning
14.0%
Noon
16.9%
Afternoon
35.4%
Evening
28.4%
Late
5.3%

Get More Furlani's Data

Contact us for the latest Furlani's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Furlani's consumers switch to?

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Why do consumers stop buying Furlani's products?

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Which retailers do Furlani's shoppers prefer to shop at?

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What motivates consumers to try Furlani's products?

Research the Furlani's Target Market

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Who actually buys Furlani's? Do these consumers match the intended target market of Furlani's?

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What motivates the target market to buy Furlani's?

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What other target market should Furlani's look at?

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Which other brands have a similar target market?

About Our Furlani's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.