Fuze Consumer Insights

Who buys Fuze? A Fuze consumer is generally very low income, African American, and adolescent age. Fuze consumers are more likely to purchase Fuze during larger pantry stocking trips. Brands such as Minute Maid, Sprite, and Coca-Cola Zero also tend to be purchased in the same trip. Sample consumer insights data below.

Fuze Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
7.2%
Total Basket $ (median)
$27.76

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fuze Consumer Demographics

demographic
index
Female
97
Male
126
<24
122
25-34
97
35-44
101
45-54
118
55-64
73
65+
36
African American
141
Asian
118
Caucasian
97
Hispanic
99
demographic
index
Has Kids
102
No Kids
95
- $20k
126
$20k-40k
102
$40k-60k
102
$60k-80k
99
$80k-100k
86
$100k-125k
88
$125k +
106
No College
104
College
100
Adv. Degree
93

Understand Fuze Consumer Behavior

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Fuze Basket Affinity & Size

brand
basket affinity
Minute Maid 10.8x
Sprite 8.0x
Coca-Cola Zero 6.0x
Coca-Cola 5.0x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
317

Where is Fuze Purchased?

channels
index
Club
2
Dollar
187
Drug
31
Food
169
Gas & Convenience
151
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.7x
Gold Peak 1.6x
Arizona (Beverage) 1.6x
Hawaiian Punch 1.6x

How Did They Pay?

method
index
Cash
127
Credit
98
Debit
84
Food Stamps
141

When is Fuze Purchased?

day of week
Sun
18.8%
Mon
10.8%
Tue
10.9%
Wed
12.6%
Thu
13.6%
Fri
15.9%
Sat
17.4%
time of day
Morning
14.0%
Noon
16.5%
Afternoon
31.4%
Evening
29.9%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fuze consumers purchase?

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Why do Fuze consumers try new brands?

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Where do Fuze consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fuze Target Market

Arrow and target

Who actually buys Fuze? Do these consumers match the intended target market of Fuze?

Thought bubble

What motivates the target market to purchase Fuze?

magnifying glass

What other target market should Fuze look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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