Fuze Consumer Insights

Who buys Fuze?

A Fuze consumer is generally very low income, African American, and adolescent age. Fuze consumers are more likely to purchase Fuze during larger pantry stocking trips. Brands such as Minute Maid, Sprite, and Coca-Cola Zero also tend to be purchased in the same trip. See sample consumer insights data below.

Fuze Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
7.2%
Total Basket $ (median)
$27.76

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fuze Consumer Demographics

demographic
index
Female
97
Male
126
<24
122
25-34
97
35-44
101
45-54
118
55-64
73
65+
36
African American
141
Asian
118
Caucasian
97
Hispanic
99
demographic
index
Has Kids
102
No Kids
95
- $20k
126
$20k-40k
102
$40k-60k
102
$60k-80k
99
$80k-100k
86
$100k-125k
88
$125k +
106
No College
104
College
100
Adv. Degree
93

Understand Fuze Consumer Behavior

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Fuze Basket Affinity & Size

brand
basket affinity
Minute Maid 10.8x
Sprite 8.0x
Coca-Cola Zero 6.0x
Coca-Cola 5.0x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
317

Where is Fuze Purchased?

channels
index
Club
2
Dollar
187
Drug
31
Food
169
Gas & Convenience
151
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.7x
Gold Peak 1.6x
Arizona (Beverage) 1.6x
Hawaiian Punch 1.6x

How Did They Pay?

method
index
Cash
127
Credit
98
Debit
84
Food Stamps
141

When is Fuze Purchased?

day of week
Sun
18.8%
Mon
10.8%
Tue
10.9%
Wed
12.6%
Thu
13.6%
Fri
15.9%
Sat
17.4%
time of day
Morning
14.0%
Noon
16.5%
Afternoon
31.4%
Evening
29.9%
Late
8.2%

About Our Fuze Consumer Insights

How do we know who buys Fuze? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fuze consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.