G Series Gatorade 01 Prime Consumer Insights

Who buys G Series Gatorade 01 Prime? G Series Gatorade 01 Prime consumers are generally very low income, Hispanic, and adolescent age. G Series Gatorade 01 Prime consumers are more likely to purchase G Series Gatorade 01 Prime during larger pantry stocking trips. Brands such as Gatorade G2, Kelloggs Pop Tarts, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

G Series Gatorade 01 Prime Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
4.6%
Total Basket $ (median)
$54.11

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  • Recent demographic data

G Series Gatorade 01 Prime Consumer Demographics

demographic
index
Female
100
Male
100
<24
126
25-34
99
35-44
105
45-54
108
55-64
62
65+
68
African American
105
Asian
67
Caucasian
100
Hispanic
119
demographic
index
Has Kids
110
No Kids
78
- $20k
123
$20k-40k
107
$40k-60k
103
$60k-80k
93
$80k-100k
94
$100k-125k
96
$125k +
91
No College
108
College
99
Adv. Degree
95

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G Series Gatorade 01 Prime Basket Affinity & Size

brand
basket affinity
Gatorade G2 20.7x
Kelloggs Pop Tarts 4.5x
Totino's Party Pizza 3.7x
YoCrunch 3.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
427

Where is G Series Gatorade 01 Prime Purchased?

channels
index
Club
1
Dollar
59
Drug
78
Food
54
Gas & Convenience
96
Mass
162
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gatorade G2 1.8x
Totino's Party Pizza 1.5x
Red Bull 1.4x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
125
Credit
81
Debit
100
Food Stamps
158

When is G Series Gatorade 01 Prime Purchased?

day of week
Sun
18.9%
Mon
12.8%
Tue
11.9%
Wed
11.6%
Thu
12.1%
Fri
15.1%
Sat
17.5%
time of day
Morning
14.9%
Noon
15.5%
Afternoon
31.8%
Evening
28.9%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do G Series Gatorade 01 Prime consumers purchase?

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Why do G Series Gatorade 01 Prime consumers try new brands?

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Where do G Series Gatorade 01 Prime consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the G Series Gatorade 01 Prime Target Market

Arrow and target

Who actually buys G Series Gatorade 01 Prime? Do these consumers match the intended target market of G Series Gatorade 01 Prime?

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What motivates the target market to purchase G Series Gatorade 01 Prime?

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What other target market should G Series Gatorade 01 Prime look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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