G Series Gatorade 01 Prime Consumer Insights

Who buys G Series Gatorade 01 Prime?

A G Series Gatorade 01 Prime consumer is generally very low income, Hispanic, and adolescent age. G Series Gatorade 01 Prime consumers are more likely to purchase G Series Gatorade 01 Prime during larger pantry stocking trips. Brands such as Gatorade G2, Kelloggs Pop Tarts, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

G Series Gatorade 01 Prime Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.49
% of Basket $ (median)
4.6%
Total Basket $ (median)
$54.11

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

G Series Gatorade 01 Prime Consumer Demographics

demographic
index
Female
100
Male
100
<24
126
25-34
99
35-44
105
45-54
108
55-64
62
65+
68
African American
105
Asian
67
Caucasian
100
Hispanic
119
demographic
index
Has Kids
110
No Kids
78
- $20k
123
$20k-40k
107
$40k-60k
103
$60k-80k
93
$80k-100k
94
$100k-125k
96
$125k +
91
No College
108
College
99
Adv. Degree
95

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G Series Gatorade 01 Prime Basket Affinity & Size

brand
basket affinity
Gatorade G2 20.7x
Kelloggs Pop Tarts 4.5x
Totino's Party Pizza 3.7x
YoCrunch 3.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
427

Where is G Series Gatorade 01 Prime Purchased?

channels
index
Club
1
Dollar
59
Drug
78
Food
54
Gas & Convenience
96
Mass
162
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gatorade G2 1.8x
Totino's Party Pizza 1.5x
Red Bull 1.4x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
125
Credit
81
Debit
100
Food Stamps
158

When is G Series Gatorade 01 Prime Purchased?

day of week
Sun
18.9%
Mon
12.8%
Tue
11.9%
Wed
11.6%
Thu
12.1%
Fri
15.1%
Sat
17.5%
time of day
Morning
14.9%
Noon
15.5%
Afternoon
31.8%
Evening
28.9%
Late
8.9%

About Our G Series Gatorade 01 Prime Consumer Insights

How do we know who buys G Series Gatorade 01 Prime? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the G Series Gatorade 01 Prime consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.