Gain Consumer Insights

Who buys Gain?

A Gain consumer is generally very low income, African American, and adolescent age. Gain consumers are more likely to purchase Gain during larger pantry stocking trips. Brands such as Febreze, Cascade, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Gain Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.99
% of Basket $ (median)
10.6%
Total Basket $ (median)
$56.69

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gain Consumer Demographics

demographic
index
Female
102
Male
84
<24
115
25-34
106
35-44
99
45-54
100
55-64
87
65+
74
African American
212
Asian
74
Caucasian
91
Hispanic
147
demographic
index
Has Kids
102
No Kids
96
- $20k
129
$20k-40k
124
$40k-60k
106
$60k-80k
102
$80k-100k
84
$100k-125k
81
$125k +
72
No College
127
College
99
Adv. Degree
73

Understand Gain Consumer Behavior

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Gain Basket Affinity & Size

brand
basket affinity
Febreze 7.7x
Cascade 7.1x
Clorox 6.7x
Dawn 5.0x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
354

Where is Gain Purchased?

channels
index
Beauty
2
Club
108
Dollar
560
Drug
76
Food
57
Gas & Convenience
3
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Armour 1.4x
Marlboro Gold Pack 1.4x
Marlboro 1.4x

How Did They Pay?

method
index
Cash
104
Credit
81
Debit
118
Food Stamps
75

When is Gain Purchased?

day of week
Sun
17.8%
Mon
12.6%
Tue
11.8%
Wed
11.4%
Thu
11.4%
Fri
15.3%
Sat
19.6%
time of day
Morning
14.8%
Noon
16.9%
Afternoon
34.7%
Evening
26.7%
Late
6.8%

Get More Gain Data

Contact us for the latest Gain consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Gain consumers switch to?

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Why do consumers stop buying Gain products?

Store front

Which retailers do Gain shoppers prefer to shop at?

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What motivates consumers to try Gain products?

Research the Gain Target Market

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Who actually buys Gain? Do these consumers match the intended target market of Gain?

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What motivates the target market to purchase Gain?

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What other target market should Gain look at?

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Which other brands have a similar target market?

About Our Gain Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.