Gain Consumer Insights

Who buys Gain?

A Gain consumer is generally very low income, African American, and adolescent age. Gain consumers are more likely to purchase Gain during larger pantry stocking trips. Brands such as Febreze, Cascade, and Clorox also tend to be purchased in the same trip. Sample consumer insights data below.

Gain Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
10.6%
Total Basket $ (median)
$56.69

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gain Consumer Demographics

demographic
index
Female
102
Male
84
<24
115
25-34
106
35-44
99
45-54
100
55-64
87
65+
74
African American
212
Asian
74
Caucasian
91
Hispanic
147
demographic
index
Has Kids
102
No Kids
96
- $20k
129
$20k-40k
124
$40k-60k
106
$60k-80k
102
$80k-100k
84
$100k-125k
81
$125k +
72
No College
127
College
99
Adv. Degree
73

Understand Gain Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Gain Basket Affinity & Size

brand
basket affinity
Febreze 7.7x
Cascade 7.1x
Clorox 6.7x
Dawn 5.0x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
354

Where is Gain Purchased?

channels
index
Beauty
2
Club
108
Dollar
560
Drug
76
Food
57
Gas & Convenience
3
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Armour 1.4x
Marlboro Gold Pack 1.4x
Marlboro 1.4x

How Did They Pay?

method
index
Cash
104
Credit
81
Debit
118
Food Stamps
75

When is Gain Purchased?

day of week
Sun
17.8%
Mon
12.6%
Tue
11.8%
Wed
11.4%
Thu
11.4%
Fri
15.3%
Sat
19.6%
time of day
Morning
14.8%
Noon
16.9%
Afternoon
34.7%
Evening
26.7%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gain consumers purchase?

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Why do Gain consumers try new brands?

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Where do Gain consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gain Target Market

Arrow and target

Who actually buys Gain? Do these consumers match the intended target market of Gain?

Thought bubble

What motivates the target market to purchase Gain?

magnifying glass

What other target market should Gain look at?

venn diagram

Which other brands have a similar target market?

About Our Gain Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.