Gain Consumer Insights

Who buys Gain?

A Gain consumer is generally very low income, African American, and adolescent age. Gain consumers are more likely to purchase Gain during larger pantry stocking trips. Brands such as Febreze, Cascade, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Gain Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
10.6%
Total Basket $ (median)
$56.69

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gain Consumer Demographics

demographic
index
Female
102
Male
84
<24
115
25-34
106
35-44
99
45-54
100
55-64
87
65+
74
African American
212
Asian
74
Caucasian
91
Hispanic
147
demographic
index
Has Kids
102
No Kids
96
- $20k
129
$20k-40k
124
$40k-60k
106
$60k-80k
102
$80k-100k
84
$100k-125k
81
$125k +
72
No College
127
College
99
Adv. Degree
73

Understand Gain Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Gain Basket Affinity & Size

brand
basket affinity
Febreze 7.7x
Cascade 7.1x
Clorox 6.7x
Dawn 5.0x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
354

Where is Gain Purchased?

channels
index
Beauty
2
Club
108
Dollar
560
Drug
76
Food
57
Gas & Convenience
3
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Armour 1.4x
Marlboro Gold Pack 1.4x
Marlboro 1.4x

How Did They Pay?

method
index
Cash
104
Credit
81
Debit
118
Food Stamps
75

When is Gain Purchased?

day of week
Sun
17.8%
Mon
12.6%
Tue
11.8%
Wed
11.4%
Thu
11.4%
Fri
15.3%
Sat
19.6%
time of day
Morning
14.8%
Noon
16.9%
Afternoon
34.7%
Evening
26.7%
Late
6.8%

About Our Gain Consumer Insights

How do we know who buys Gain? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gain consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.