Gain Fireworks Consumer Insights

Who buys Gain Fireworks? A Gain Fireworks consumer is generally very low income, African American, and upper middle age. Gain Fireworks consumers are more likely to purchase Gain Fireworks during larger pantry stocking trips. Brands such as Febreze, Swiffer, and Tide also tend to be purchased in the same trip. Sample consumer insights data below.

Gain Fireworks Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.97
% of Basket $ (median)
11.0%
Total Basket $ (median)
$63.48

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gain Fireworks Consumer Demographics

demographic
index
Female
102
Male
79
<24
90
25-34
98
35-44
104
45-54
104
55-64
96
65+
45
African American
215
Asian
56
Caucasian
98
Hispanic
102
demographic
index
Has Kids
105
No Kids
89
- $20k
123
$20k-40k
116
$40k-60k
103
$60k-80k
103
$80k-100k
93
$100k-125k
83
$125k +
78
No College
110
College
103
Adv. Degree
72

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Gain Fireworks Basket Affinity & Size

brand
basket affinity
Febreze 11.6x
Swiffer 8.9x
Tide 8.9x
Cascade 7.6x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
359

Where is Gain Fireworks Purchased?

channels
index
Club
138
Dollar
879
Drug
65
Food
35
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Hawaiian Punch 1.7x
Huggies 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
86
Credit
90
Debit
120
Food Stamps
68

When is Gain Fireworks Purchased?

day of week
Sun
17.7%
Mon
11.4%
Tue
11.1%
Wed
12.1%
Thu
10.2%
Fri
15.6%
Sat
22.0%
time of day
Morning
15.0%
Noon
18.3%
Afternoon
35.8%
Evening
24.5%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gain Fireworks consumers purchase?

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Why do Gain Fireworks consumers try new brands?

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Where do Gain Fireworks consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gain Fireworks Target Market

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Who actually buys Gain Fireworks? Do these consumers match the intended target market of Gain Fireworks?

Thought bubble

What motivates the target market to purchase Gain Fireworks?

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What other target market should Gain Fireworks look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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