Gain Joyful Expressions Consumer Insights

Who buys Gain Joyful Expressions? A Gain Joyful Expressions consumer is generally very low income, African American, and young adult age. Gain Joyful Expressions consumers are more likely to purchase Gain Joyful Expressions during larger pantry stocking trips. Brands such as Febreze, Clorox, and Angel Soft also tend to be purchased in the same trip. Sample consumer insights data below.

Gain Joyful Expressions Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.97
% of Basket $ (median)
11.9%
Total Basket $ (median)
$84.02

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gain Joyful Expressions Consumer Demographics

demographic
index
Female
102
Male
85
<24
135
25-34
142
35-44
88
45-54
78
55-64
80
65+
47
African American
169
Asian
65
Caucasian
95
Hispanic
129
demographic
index
Has Kids
102
No Kids
96
- $20k
150
$20k-40k
132
$40k-60k
116
$60k-80k
86
$80k-100k
85
$100k-125k
61
$125k +
72
No College
134
College
98
Adv. Degree
71

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Gain Joyful Expressions Basket Affinity & Size

brand
basket affinity
Febreze 10.3x
Clorox 6.1x
Angel Soft 5.8x
Swiffer 5.7x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
380

Where is Gain Joyful Expressions Purchased?

channels
index
Dollar
121
Drug
49
Food
9
Mass
200
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Totino's Party Pizza 1.8x
Hawaiian Punch 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
95
Credit
72
Debit
130
Food Stamps
85

When is Gain Joyful Expressions Purchased?

day of week
Sun
17.8%
Mon
12.0%
Tue
12.0%
Wed
10.7%
Thu
11.6%
Fri
14.8%
Sat
21.0%
time of day
Morning
13.2%
Noon
15.8%
Afternoon
33.5%
Evening
29.0%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gain Joyful Expressions consumers purchase?

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Why do Gain Joyful Expressions consumers try new brands?

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Where do Gain Joyful Expressions consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gain Joyful Expressions Target Market

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Who actually buys Gain Joyful Expressions? Do these consumers match the intended target market of Gain Joyful Expressions?

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What motivates the target market to purchase Gain Joyful Expressions?

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What other target market should Gain Joyful Expressions look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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