Gain with Febreze Consumer Insights

Who buys Gain with Febreze?

A Gain with Febreze consumer is generally lower income, African American, and adolescent age. Gain with Febreze consumers are more likely to purchase Gain with Febreze during larger pantry stocking trips. Brands such as Clorox, Febreze, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Gain with Febreze Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.97
% of Basket $ (median)
16.2%
Total Basket $ (median)
$61.63

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gain with Febreze Consumer Demographics

demographic
index
Female
102
Male
84
<24
150
25-34
121
35-44
99
45-54
80
55-64
78
65+
57
African American
236
Asian
53
Caucasian
94
Hispanic
130
demographic
index
Has Kids
101
No Kids
97
- $20k
134
$20k-40k
140
$40k-60k
105
$60k-80k
99
$80k-100k
78
$100k-125k
75
$125k +
65
No College
135
College
99
Adv. Degree
62

Understand Gain with Febreze Consumer Behavior

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Gain with Febreze Basket Affinity & Size

brand
basket affinity
Clorox 8.3x
Febreze 8.3x
Hefty 6.6x
Secret 6.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
353

Where is Gain with Febreze Purchased?

channels
index
Club
7
Dollar
1028
Drug
10
Food
29
Gas & Convenience
1
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Blue Bonnet 1.7x
Hawaiian Punch 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
111
Credit
77
Debit
117
Food Stamps
94

When is Gain with Febreze Purchased?

day of week
Sun
18.9%
Mon
12.9%
Tue
10.8%
Wed
11.5%
Thu
11.3%
Fri
15.1%
Sat
19.5%
time of day
Morning
14.8%
Noon
14.5%
Afternoon
34.2%
Evening
29.1%
Late
7.4%

About Our Gain with Febreze Consumer Insights

How do we know who buys Gain with Febreze? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gain with Febreze consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.