Gain with Febreze Consumer Insights

Who buys Gain with Febreze?

A Gain with Febreze consumer is generally lower income, African American, and adolescent age. Gain with Febreze consumers are more likely to purchase Gain with Febreze during larger pantry stocking trips. Brands such as Clorox, Febreze, and Hefty also tend to be purchased in the same trip. Sample consumer insights data below.

Gain with Febreze Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.97
% of Basket $ (median)
16.2%
Total Basket $ (median)
$61.63

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gain with Febreze Consumer Demographics

demographic
index
Female
102
Male
84
<24
150
25-34
121
35-44
99
45-54
80
55-64
78
65+
57
African American
236
Asian
53
Caucasian
94
Hispanic
130
demographic
index
Has Kids
101
No Kids
97
- $20k
134
$20k-40k
140
$40k-60k
105
$60k-80k
99
$80k-100k
78
$100k-125k
75
$125k +
65
No College
135
College
99
Adv. Degree
62

Understand Gain with Febreze Consumer Behavior

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Gain with Febreze Basket Affinity & Size

brand
basket affinity
Clorox 8.3x
Febreze 8.3x
Hefty 6.6x
Secret 6.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
353

Where is Gain with Febreze Purchased?

channels
index
Club
7
Dollar
1028
Drug
10
Food
29
Gas & Convenience
1
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Blue Bonnet 1.7x
Hawaiian Punch 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
111
Credit
77
Debit
117
Food Stamps
94

When is Gain with Febreze Purchased?

day of week
Sun
18.9%
Mon
12.9%
Tue
10.8%
Wed
11.5%
Thu
11.3%
Fri
15.1%
Sat
19.5%
time of day
Morning
14.8%
Noon
14.5%
Afternoon
34.2%
Evening
29.1%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gain with Febreze consumers purchase?

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Why do Gain with Febreze consumers try new brands?

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Where do Gain with Febreze consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gain with Febreze Target Market

Arrow and target

Who actually buys Gain with Febreze? Do these consumers match the intended target market of Gain with Febreze?

Thought bubble

What motivates the target market to purchase Gain with Febreze?

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What other target market should Gain with Febreze look at?

venn diagram

Which other brands have a similar target market?

About Our Gain with Febreze Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.