Gain with Febreze Consumer Insights

Who buys Gain with Febreze?

A Gain with Febreze consumer is generally lower income, African American, and adolescent age. Gain with Febreze consumers are more likely to purchase Gain with Febreze during larger pantry stocking trips. Brands such as Clorox, Febreze, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Gain with Febreze Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.97
% of Basket $ (median)
16.2%
Total Basket $ (median)
$61.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gain with Febreze Consumer Demographics

demographic
index
Female
102
Male
84
<24
150
25-34
121
35-44
99
45-54
80
55-64
78
65+
57
African American
236
Asian
53
Caucasian
94
Hispanic
130
demographic
index
Has Kids
101
No Kids
97
- $20k
134
$20k-40k
140
$40k-60k
105
$60k-80k
99
$80k-100k
78
$100k-125k
75
$125k +
65
No College
135
College
99
Adv. Degree
62

Understand Gain with Febreze Consumer Behavior

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Gain with Febreze Basket Affinity & Size

brand
basket affinity
Clorox 8.3x
Febreze 8.3x
Hefty 6.6x
Secret 6.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
353

Where is Gain with Febreze Purchased?

channels
index
Club
7
Dollar
1028
Drug
10
Food
29
Gas & Convenience
1
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Blue Bonnet 1.7x
Hawaiian Punch 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
111
Credit
77
Debit
117
Food Stamps
94

When is Gain with Febreze Purchased?

day of week
Sun
18.9%
Mon
12.9%
Tue
10.8%
Wed
11.5%
Thu
11.3%
Fri
15.1%
Sat
19.5%
time of day
Morning
14.8%
Noon
14.5%
Afternoon
34.2%
Evening
29.1%
Late
7.4%

Get More Gain with Febreze Data

Better understand Gain with Febreze consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Gain with Febreze consumers switch to?

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Why do consumers stop buying Gain with Febreze products?

Store front

Which retailers do Gain with Febreze shoppers prefer to shop at?

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What motivates consumers to try Gain with Febreze products?

Research the Gain with Febreze Target Market

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Who actually buys Gain with Febreze? Do these consumers match the intended target market of Gain with Febreze?

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What motivates the target market to buy Gain with Febreze?

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What other target market should Gain with Febreze look at?

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Which other brands have a similar target market?

About Our Gain with Febreze Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.