Gallo Consumer Insights

Who buys Gallo?

A Gallo consumer is generally very high income, Asian, and senior age. Gallo consumers are more likely to purchase Gallo during larger pantry stocking trips. Brands such as Oroweat, Nabisco Wheat Thins, and Nabisco also tend to be purchased in the same trip. See sample consumer insights data below.

Gallo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.99
% of Basket $ (median)
7.6%
Total Basket $ (median)
$92.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gallo Consumer Demographics

demographic
index
Female
101
Male
92
<24
59
25-34
85
35-44
103
45-54
120
55-64
82
65+
156
African American
23
Asian
239
Caucasian
79
Hispanic
142
demographic
index
Has Kids
109
No Kids
80
- $20k
83
$20k-40k
73
$40k-60k
60
$60k-80k
80
$80k-100k
128
$100k-125k
148
$125k +
165
No College
59
College
110
Adv. Degree
101

Understand Gallo Consumer Behavior

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Gallo Basket Affinity & Size

brand
basket affinity
Oroweat 12.4x
Nabisco Wheat Thins 9.8x
Nabisco 7.9x
Sargento 6.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
401

Where is Gallo Purchased?

channels
index
Club
406
Dollar
3
Drug
1
Food
159
Gas & Convenience
5
Mass
8
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.3x
Taylor Farms 2.0x
Horizon Organic 1.9x
Skippy 1.9x

How Did They Pay?

method
index
Cash
88
Credit
90
Debit
120
Food Stamps
71

When is Gallo Purchased?

day of week
Sun
18.5%
Mon
13.9%
Tue
13.8%
Wed
11.2%
Thu
12.8%
Fri
14.0%
Sat
15.7%
time of day
Morning
14.2%
Noon
21.5%
Afternoon
34.5%
Evening
26.2%
Late
3.7%

About Our Gallo Consumer Insights

How do we know who buys Gallo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gallo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.