Gallo Consumer Insights

Who buys Gallo?

A Gallo consumer is generally very high income, Asian, and senior age. Gallo consumers are more likely to purchase Gallo during larger pantry stocking trips. Brands such as Oroweat, Nabisco Wheat Thins, and Nabisco also tend to be purchased in the same trip. Sample consumer insights data below.

Gallo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
7.6%
Total Basket $ (median)
$92.25

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gallo Consumer Demographics

demographic
index
Female
101
Male
92
<24
59
25-34
85
35-44
103
45-54
120
55-64
82
65+
156
African American
23
Asian
239
Caucasian
79
Hispanic
142
demographic
index
Has Kids
109
No Kids
80
- $20k
83
$20k-40k
73
$40k-60k
60
$60k-80k
80
$80k-100k
128
$100k-125k
148
$125k +
165
No College
59
College
110
Adv. Degree
101

Understand Gallo Consumer Behavior

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Gallo Basket Affinity & Size

brand
basket affinity
Oroweat 12.4x
Nabisco Wheat Thins 9.8x
Nabisco 7.9x
Sargento 6.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
401

Where is Gallo Purchased?

channels
index
Club
406
Dollar
3
Drug
1
Food
159
Gas & Convenience
5
Mass
8
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.3x
Taylor Farms 2.0x
Horizon Organic 1.9x
Skippy 1.9x

How Did They Pay?

method
index
Cash
88
Credit
90
Debit
120
Food Stamps
71

When is Gallo Purchased?

day of week
Sun
18.5%
Mon
13.9%
Tue
13.8%
Wed
11.2%
Thu
12.8%
Fri
14.0%
Sat
15.7%
time of day
Morning
14.2%
Noon
21.5%
Afternoon
34.5%
Evening
26.2%
Late
3.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gallo consumers purchase?

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Why do Gallo consumers try new brands?

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Where do Gallo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gallo Target Market

Arrow and target

Who actually buys Gallo? Do these consumers match the intended target market of Gallo?

Thought bubble

What motivates the target market to purchase Gallo?

magnifying glass

What other target market should Gallo look at?

venn diagram

Which other brands have a similar target market?

About Our Gallo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.