Gallo Family Vineyards Consumer Insights

Who buys Gallo Family Vineyards?

A Gallo Family Vineyards consumer is generally slightly lower income, African American, and older age. Gallo Family Vineyards consumers are more likely to purchase Gallo Family Vineyards during larger pantry stocking trips. Brands such as Bud Light, Nabisco Triscuit, and Gatorade G2 also tend to be purchased in the same trip. See sample consumer insights data below.

Gallo Family Vineyards Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.49
% of Basket $ (median)
21.7%
Total Basket $ (median)
$34.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gallo Family Vineyards Consumer Demographics

demographic
index
Female
97
Male
127
<24
73
25-34
76
35-44
88
45-54
99
55-64
218
65+
198
African American
236
Asian
41
Caucasian
102
Hispanic
87
demographic
index
Has Kids
83
No Kids
137
- $20k
65
$20k-40k
91
$40k-60k
142
$60k-80k
105
$80k-100k
110
$100k-125k
91
$125k +
58
No College
100
College
95
Adv. Degree
126

Understand Gallo Family Vineyards Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Gallo Family Vineyards Basket Affinity & Size

brand
basket affinity
Bud Light 10.3x
Nabisco Triscuit 6.3x
Gatorade G2 5.7x
Oroweat 5.6x
basket size
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
199

Where is Gallo Family Vineyards Purchased?

channels
index
Club
8
Dollar
170
Drug
168
Food
118
Gas & Convenience
24
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.0x
Marlboro Gold Pack 1.9x
Marlboro 1.8x
Red Bull 1.6x

How Did They Pay?

method
index
Cash
139
Credit
87
Debit
101
Food Stamps
50

When is Gallo Family Vineyards Purchased?

day of week
Sun
11.1%
Mon
11.1%
Tue
12.4%
Wed
12.7%
Thu
13.9%
Fri
19.7%
Sat
19.0%
time of day
Morning
13.1%
Noon
13.2%
Afternoon
33.7%
Evening
33.9%
Late
6.1%

Get More Gallo Family Vineyards Data

Contact us for the latest Gallo Family Vineyards consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Gallo Family Vineyards consumers switch to?

Stop sign

Why do consumers stop buying Gallo Family Vineyards products?

Store front

Which retailers do Gallo Family Vineyards shoppers prefer to shop at?

Sale sign

What motivates consumers to try Gallo Family Vineyards products?

Research the Gallo Family Vineyards Target Market

Arrow and target

Who actually buys Gallo Family Vineyards? Do these consumers match the intended target market of Gallo Family Vineyards?

Thought bubble

What motivates the target market to purchase Gallo Family Vineyards?

Magnifying glass

What other target market should Gallo Family Vineyards look at?

Venn diagram

Which other brands have a similar target market?

About Our Gallo Family Vineyards Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.