Gallo Family Vineyards Consumer Insights

Who buys Gallo Family Vineyards? A Gallo Family Vineyards consumer is generally slightly lower income, African American, and older age. Gallo Family Vineyards consumers are more likely to purchase Gallo Family Vineyards during larger pantry stocking trips. Brands such as Bud Light, Nabisco Triscuit, and Gatorade G2 also tend to be purchased in the same trip. Sample consumer insights data below.

Gallo Family Vineyards Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.49
% of Basket $ (median)
21.7%
Total Basket $ (median)
$34.55

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gallo Family Vineyards Consumer Demographics

demographic
index
Female
97
Male
127
<24
73
25-34
76
35-44
88
45-54
99
55-64
218
65+
198
African American
236
Asian
41
Caucasian
102
Hispanic
87
demographic
index
Has Kids
83
No Kids
137
- $20k
65
$20k-40k
91
$40k-60k
142
$60k-80k
105
$80k-100k
110
$100k-125k
91
$125k +
58
No College
100
College
95
Adv. Degree
126

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Gallo Family Vineyards Basket Affinity & Size

brand
basket affinity
Bud Light 10.3x
Nabisco Triscuit 6.3x
Gatorade G2 5.7x
Oroweat 5.6x
basket size
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
199

Where is Gallo Family Vineyards Purchased?

channels
index
Club
8
Dollar
170
Drug
168
Food
118
Gas & Convenience
24
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.0x
Marlboro Gold Pack 1.9x
Marlboro 1.8x
Red Bull 1.6x

How Did They Pay?

method
index
Cash
139
Credit
87
Debit
101
Food Stamps
50

When is Gallo Family Vineyards Purchased?

day of week
Sun
11.1%
Mon
11.1%
Tue
12.4%
Wed
12.7%
Thu
13.9%
Fri
19.7%
Sat
19.0%
time of day
Morning
13.1%
Noon
13.2%
Afternoon
33.7%
Evening
33.9%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gallo Family Vineyards consumers purchase?

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Why do Gallo Family Vineyards consumers try new brands?

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Where do Gallo Family Vineyards consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gallo Family Vineyards Target Market

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Who actually buys Gallo Family Vineyards? Do these consumers match the intended target market of Gallo Family Vineyards?

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What motivates the target market to purchase Gallo Family Vineyards?

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What other target market should Gallo Family Vineyards look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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