Gallo Salame Consumer Insights

Who buys Gallo Salame? Gallo Salame consumers are generally higher income, Hispanic, and senior age. Gallo Salame consumers are more likely to purchase Gallo Salame during larger pantry stocking trips. Brands such as Oroweat, Bar-S, and Nabisco Triscuit also tend to be purchased in the same trip. Sample consumer insights data below.

Gallo Salame Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
6.5%
Total Basket $ (median)
$76.91

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gallo Salame Consumer Demographics

demographic
index
Female
100
Male
97
<24
91
25-34
98
35-44
106
45-54
93
55-64
95
65+
111
African American
47
Asian
161
Caucasian
84
Hispanic
190
demographic
index
Has Kids
105
No Kids
89
- $20k
90
$20k-40k
88
$40k-60k
85
$60k-80k
101
$80k-100k
110
$100k-125k
141
$125k +
96
No College
83
College
109
Adv. Degree
77

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Gallo Salame Basket Affinity & Size

brand
basket affinity
Oroweat 8.4x
Bar-S 7.4x
Nabisco Triscuit 6.9x
Yoplait Light 6.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
491

Where is Gallo Salame Purchased?

channels
index
Club
49
Dollar
0
Drug
2
Food
187
Gas & Convenience
5
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.4x
Taylor Farms 1.9x
Skippy 1.9x
Red Bull 1.6x

How Did They Pay?

method
index
Cash
218
Credit
45
Debit
90
Food Stamps
122

When is Gallo Salame Purchased?

day of week
Sun
18.5%
Mon
14.5%
Tue
13.2%
Wed
11.7%
Thu
11.5%
Fri
14.6%
Sat
16.0%
time of day
Morning
14.8%
Noon
16.0%
Afternoon
36.1%
Evening
26.9%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gallo Salame consumers purchase?

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Why do Gallo Salame consumers try new brands?

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Where do Gallo Salame consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gallo Salame Target Market

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Who actually buys Gallo Salame? Do these consumers match the intended target market of Gallo Salame?

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What motivates the target market to purchase Gallo Salame?

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What other target market should Gallo Salame look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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