Gallo Salame Consumer Insights

Who buys Gallo Salame?

A Gallo Salame consumer is generally higher income, Hispanic, and senior age. Gallo Salame consumers are more likely to purchase Gallo Salame during larger pantry stocking trips. Brands such as Oroweat, Bar-S, and Nabisco Triscuit also tend to be purchased in the same trip. See sample consumer insights data below.

Gallo Salame Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
6.5%
Total Basket $ (median)
$76.91

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gallo Salame Consumer Demographics

demographic
index
Female
100
Male
97
<24
91
25-34
98
35-44
106
45-54
93
55-64
95
65+
111
African American
47
Asian
161
Caucasian
84
Hispanic
190
demographic
index
Has Kids
105
No Kids
89
- $20k
90
$20k-40k
88
$40k-60k
85
$60k-80k
101
$80k-100k
110
$100k-125k
141
$125k +
96
No College
83
College
109
Adv. Degree
77

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Gallo Salame Basket Affinity & Size

brand
basket affinity
Oroweat 8.4x
Bar-S 7.4x
Nabisco Triscuit 6.9x
Yoplait Light 6.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
491

Where is Gallo Salame Purchased?

channels
index
Club
49
Dollar
0
Drug
2
Food
187
Gas & Convenience
5
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.4x
Taylor Farms 1.9x
Skippy 1.9x
Red Bull 1.6x

How Did They Pay?

method
index
Cash
218
Credit
45
Debit
90
Food Stamps
122

When is Gallo Salame Purchased?

day of week
Sun
18.5%
Mon
14.5%
Tue
13.2%
Wed
11.7%
Thu
11.5%
Fri
14.6%
Sat
16.0%
time of day
Morning
14.8%
Noon
16.0%
Afternoon
36.1%
Evening
26.9%
Late
6.2%

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Better understand Gallo Salame consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Gallo Salame consumers switch to?

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Why do consumers stop buying Gallo Salame products?

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Which retailers do Gallo Salame shoppers prefer to shop at?

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What motivates consumers to try Gallo Salame products?

Research the Gallo Salame Target Market

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Who actually buys Gallo Salame? Do these consumers match the intended target market of Gallo Salame?

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What motivates the target market to buy Gallo Salame?

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What other target market should Gallo Salame look at?

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Which other brands have a similar target market?

About Our Gallo Salame Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.