Garanimals Consumer Insights

Who buys Garanimals? A Garanimals consumer is generally very low income, African American, and young adult age. Garanimals consumers are more likely to purchase Garanimals during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Crayola also tend to be purchased in the same trip. Sample consumer insights data below.

Garanimals Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.24
% of Basket $ (median)
11.1%
Total Basket $ (median)
$56.16

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  • Recent demographic data

Garanimals Consumer Demographics

demographic
index
Female
102
Male
76
<24
143
25-34
161
35-44
83
45-54
59
55-64
77
65+
64
African American
145
Asian
74
Caucasian
97
Hispanic
131
demographic
index
Has Kids
118
No Kids
59
- $20k
137
$20k-40k
134
$40k-60k
113
$60k-80k
101
$80k-100k
86
$100k-125k
73
$125k +
48
No College
125
College
100
Adv. Degree
72

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Garanimals Basket Affinity & Size

brand
basket affinity
Gerber 18.9x
Gerber Graduates 15.5x
Crayola 5.9x
Sunny Meadow 4.7x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
194
Pantry Stocking (21+ Items)
308

Where is Garanimals Purchased?

channels
index
Dollar
0
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.1x
Gerber 1.8x
Huggies 1.6x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
94
Credit
87
Debit
115
Food Stamps
119

When is Garanimals Purchased?

day of week
Sun
15.0%
Mon
12.0%
Tue
12.1%
Wed
12.3%
Thu
12.6%
Fri
16.9%
Sat
19.0%
time of day
Morning
15.2%
Noon
18.0%
Afternoon
32.7%
Evening
25.2%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Garanimals consumers purchase?

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Why do Garanimals consumers try new brands?

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Where do Garanimals consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Garanimals Target Market

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Who actually buys Garanimals? Do these consumers match the intended target market of Garanimals?

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What motivates the target market to purchase Garanimals?

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What other target market should Garanimals look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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