Garanimals Consumer Insights

Who buys Garanimals?

A Garanimals consumer is generally very low income, African American, and young adult age. Garanimals consumers are more likely to purchase Garanimals during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Crayola also tend to be purchased in the same trip. See sample consumer insights data below.

Garanimals Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.24
% of Basket $ (median)
11.1%
Total Basket $ (median)
$56.16

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Garanimals Consumer Demographics

demographic
index
Female
102
Male
76
<24
143
25-34
161
35-44
83
45-54
59
55-64
77
65+
64
African American
145
Asian
74
Caucasian
97
Hispanic
131
demographic
index
Has Kids
118
No Kids
59
- $20k
137
$20k-40k
134
$40k-60k
113
$60k-80k
101
$80k-100k
86
$100k-125k
73
$125k +
48
No College
125
College
100
Adv. Degree
72

Understand Garanimals Consumer Behavior

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Garanimals Basket Affinity & Size

brand
basket affinity
Gerber 18.9x
Gerber Graduates 15.5x
Crayola 5.9x
Sunny Meadow 4.7x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
194
Pantry Stocking (21+ Items)
308

Where is Garanimals Purchased?

channels
index
Dollar
0
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.1x
Gerber 1.8x
Huggies 1.6x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
94
Credit
87
Debit
115
Food Stamps
119

When is Garanimals Purchased?

day of week
Sun
15.0%
Mon
12.0%
Tue
12.1%
Wed
12.3%
Thu
12.6%
Fri
16.9%
Sat
19.0%
time of day
Morning
15.2%
Noon
18.0%
Afternoon
32.7%
Evening
25.2%
Late
8.9%

About Our Garanimals Consumer Insights

How do we know who buys Garanimals? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Garanimals consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.