Garden Fresh Consumer Insights

Who buys Garden Fresh?

A Garden Fresh consumer is generally very high income, Caucasian, and senior age. Garden Fresh consumers are more likely to purchase Garden Fresh during larger pantry stocking trips. Brands such as Fresh Selections, Sabra, and Tostitos Scoops also tend to be purchased in the same trip. See sample consumer insights data below.

Garden Fresh Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.6%
Total Basket $ (median)
$70.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Garden Fresh Consumer Demographics

demographic
index
Female
101
Male
94
<24
64
25-34
92
35-44
105
45-54
104
55-64
96
65+
129
African American
43
Asian
51
Caucasian
113
Hispanic
51
demographic
index
Has Kids
100
No Kids
99
- $20k
54
$20k-40k
68
$40k-60k
69
$60k-80k
91
$80k-100k
139
$100k-125k
133
$125k +
163
No College
56
College
103
Adv. Degree
138

Understand Garden Fresh Consumer Behavior

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Garden Fresh Basket Affinity & Size

brand
basket affinity
Fresh Selections 15.6x
Sabra 15.6x
Tostitos Scoops 6.8x
Tostitos 6.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
413

Where is Garden Fresh Purchased?

channels
index
Club
372
Dollar
4
Drug
9
Food
149
Gas & Convenience
2
Mass
23
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.3x
Sabra 1.8x
Boars Head 1.7x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
47
Credit
137
Debit
103
Food Stamps
32

When is Garden Fresh Purchased?

day of week
Sun
18.9%
Mon
13.4%
Tue
12.9%
Wed
10.5%
Thu
11.8%
Fri
14.2%
Sat
18.2%
time of day
Morning
10.1%
Noon
20.4%
Afternoon
40.1%
Evening
26.0%
Late
3.4%

About Our Garden Fresh Consumer Insights

How do we know who buys Garden Fresh? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Garden Fresh consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.