Garden Highway Consumer Insights

Who buys Garden Highway? Garden Highway consumers are generally higher income, Caucasian, and senior age. Garden Highway consumers are more likely to purchase Garden Highway during larger pantry stocking trips. Brands such as Scott, Arnold, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Garden Highway Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.88
% of Basket $ (median)
6.5%
Total Basket $ (median)
$60.12

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Garden Highway Consumer Demographics

demographic
index
Female
101
Male
92
<24
76
25-34
91
35-44
83
45-54
136
55-64
107
65+
176
African American
98
Asian
63
Caucasian
105
Hispanic
87
demographic
index
Has Kids
88
No Kids
128
- $20k
98
$20k-40k
104
$40k-60k
99
$60k-80k
93
$80k-100k
73
$100k-125k
125
$125k +
112
No College
86
College
99
Adv. Degree
123

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Garden Highway Basket Affinity & Size

brand
basket affinity
Scott 8.3x
Arnold 6.9x
Marketside 6.8x
Horizon Organic 6.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
431

Where is Garden Highway Purchased?

channels
index
Club
55
Dollar
3
Drug
4
Food
44
Mass
173
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.7x
Fresh Selections 1.7x
King's Hawaiian 1.6x
Oroweat 1.6x

How Did They Pay?

method
index
Cash
119
Credit
84
Debit
103
Food Stamps
146

When is Garden Highway Purchased?

day of week
Sun
16.1%
Mon
13.9%
Tue
13.1%
Wed
13.1%
Thu
12.7%
Fri
14.4%
Sat
16.8%
time of day
Morning
20.1%
Noon
15.2%
Afternoon
30.5%
Evening
26.9%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Garden Highway consumers purchase?

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Why do Garden Highway consumers try new brands?

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Where do Garden Highway consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Garden Highway Target Market

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Who actually buys Garden Highway? Do these consumers match the intended target market of Garden Highway?

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What motivates the target market to purchase Garden Highway?

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What other target market should Garden Highway look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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