Garden Highway Consumer Insights

Who buys Garden Highway?

A Garden Highway consumer is generally higher income, Caucasian, and senior age. Garden Highway consumers are more likely to purchase Garden Highway during larger pantry stocking trips. Brands such as Scott, Arnold, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Garden Highway Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.88
% of Basket $ (median)
6.5%
Total Basket $ (median)
$60.12

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Garden Highway Consumer Demographics

demographic
index
Female
101
Male
92
<24
76
25-34
91
35-44
83
45-54
136
55-64
107
65+
176
African American
98
Asian
63
Caucasian
105
Hispanic
87
demographic
index
Has Kids
88
No Kids
128
- $20k
98
$20k-40k
104
$40k-60k
99
$60k-80k
93
$80k-100k
73
$100k-125k
125
$125k +
112
No College
86
College
99
Adv. Degree
123

Understand Garden Highway Consumer Behavior

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Garden Highway Basket Affinity & Size

brand
basket affinity
Scott 8.3x
Arnold 6.9x
Marketside 6.8x
Horizon Organic 6.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
431

Where is Garden Highway Purchased?

channels
index
Club
55
Dollar
3
Drug
4
Food
44
Mass
173
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.7x
Fresh Selections 1.7x
King's Hawaiian 1.6x
Oroweat 1.6x

How Did They Pay?

method
index
Cash
119
Credit
84
Debit
103
Food Stamps
146

When is Garden Highway Purchased?

day of week
Sun
16.1%
Mon
13.9%
Tue
13.1%
Wed
13.1%
Thu
12.7%
Fri
14.4%
Sat
16.8%
time of day
Morning
20.1%
Noon
15.2%
Afternoon
30.5%
Evening
26.9%
Late
7.3%

About Our Garden Highway Consumer Insights

How do we know who buys Garden Highway? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Garden Highway consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.