Garden Of Eatin Blue Chips Consumer Insights

Who buys Garden Of Eatin Blue Chips? Garden Of Eatin Blue Chips consumers are generally very high income, Caucasian, and older age. Garden Of Eatin Blue Chips consumers are more likely to purchase Garden Of Eatin Blue Chips during larger pantry stocking trips. Brands such as Sabra, Taylor Farms, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Garden Of Eatin Blue Chips Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.98
% of Basket $ (median)
6.0%
Total Basket $ (median)
$100.34

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Garden Of Eatin Blue Chips Consumer Demographics

demographic
index
Female
97
Male
128
<24
95
25-34
81
35-44
100
45-54
114
55-64
123
65+
115
African American
49
Asian
89
Caucasian
106
Hispanic
84
demographic
index
Has Kids
96
No Kids
108
- $20k
72
$20k-40k
56
$40k-60k
82
$60k-80k
102
$80k-100k
121
$100k-125k
108
$125k +
172
No College
58
College
102
Adv. Degree
140

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Garden Of Eatin Blue Chips Basket Affinity & Size

brand
basket affinity
Sabra 23.0x
Taylor Farms 21.7x
Arnold 8.9x
Generic Pma 8.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
191
Pantry Stocking (21+ Items)
331

Where is Garden Of Eatin Blue Chips Purchased?

channels
index
Club
475
Drug
24
Food
122
Gas & Convenience
7
Mass
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.8x
Arnold 1.7x
Sabra 1.7x
Almond Breeze 1.6x

How Did They Pay?

method
index
Cash
96
Credit
123
Debit
88
Food Stamps
59

When is Garden Of Eatin Blue Chips Purchased?

day of week
Sun
15.4%
Mon
11.9%
Tue
11.2%
Wed
11.9%
Thu
12.2%
Fri
17.6%
Sat
19.9%
time of day
Morning
13.1%
Noon
18.6%
Afternoon
39.7%
Evening
25.2%
Late
3.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Garden Of Eatin Blue Chips consumers purchase?

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Why do Garden Of Eatin Blue Chips consumers try new brands?

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Where do Garden Of Eatin Blue Chips consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Garden Of Eatin Blue Chips Target Market

Arrow and target

Who actually buys Garden Of Eatin Blue Chips? Do these consumers match the intended target market of Garden Of Eatin Blue Chips?

Thought bubble

What motivates the target market to purchase Garden Of Eatin Blue Chips?

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What other target market should Garden Of Eatin Blue Chips look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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