Garden Sweet Consumer Insights

Who buys Garden Sweet? Garden Sweet consumers are generally slightly lower income, Caucasian, and senior age. Garden Sweet consumers are more likely to purchase Garden Sweet during larger pantry stocking trips. Brands such as Marketside, TURKEY KNOB, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Garden Sweet Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.0%
Total Basket $ (median)
$81.89

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Garden Sweet Consumer Demographics

demographic
index
Female
101
Male
88
<24
86
25-34
95
35-44
95
45-54
106
55-64
110
65+
173
African American
87
Asian
34
Caucasian
112
Hispanic
71
demographic
index
Has Kids
93
No Kids
115
- $20k
90
$20k-40k
99
$40k-60k
119
$60k-80k
103
$80k-100k
108
$100k-125k
99
$125k +
65
No College
115
College
96
Adv. Degree
103

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Garden Sweet Basket Affinity & Size

brand
basket affinity
Marketside 9.3x
TURKEY KNOB 8.7x
Bolthouse Farms 8.0x
Sunny Meadow 7.9x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
526

Where is Garden Sweet Purchased?

channels
index
Club
1
Dollar
12
Drug
1
Food
39
Mass
190
regions
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What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Domino 1.8x
Arnold 1.7x
Perdue 1.7x

How Did They Pay?

method
index
Cash
127
Credit
97
Debit
85
Food Stamps
155

When is Garden Sweet Purchased?

day of week
Sun
19.0%
Mon
13.0%
Tue
11.4%
Wed
10.9%
Thu
11.9%
Fri
15.7%
Sat
18.1%
time of day
Morning
15.7%
Noon
17.5%
Afternoon
34.4%
Evening
25.4%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Garden Sweet consumers purchase?

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Why do Garden Sweet consumers try new brands?

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Where do Garden Sweet consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Garden Sweet Target Market

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Who actually buys Garden Sweet? Do these consumers match the intended target market of Garden Sweet?

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What motivates the target market to purchase Garden Sweet?

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What other target market should Garden Sweet look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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